BABA vs ROL: Which Is the Better Dividend Stock?
As of September 2026, ROL (Rollins, Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. ROL offers the higher yield at 2.25%, ROL has the higher dividend-safety score, and ROL trades at the larger discount to fair value (-14%).
| Metric | BABA | ROL |
|---|---|---|
| Forward yield | 0.95% | 2.25% |
| Annual dividend | $1.05 | $0.73 |
| Payout ratio | 24% | 65% |
| Years of growth | 2 yr | 5 yr |
| 5-yr dividend growth | — | 22.2% |
| 5-yr total return | -31% | -8% |
| Dividend safety score | 58 (C) | 63 (C) |
| Fair value estimate | $90.75 | $27.77 |
| Upside to fair value | -20% | -14% |
| Frequency | annual | quarterly |
| Market cap | $274.8B | $14.8B |
| P/E ratio | 25.0 | 27.9 |
Higher yield
ROL
2.25%
Safer dividend
ROL
Grade C
Faster growth
ROL
22.2%
Better value
ROL
-14% upside
BABA vs ROL — FAQ
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