BABA vs ROL: Which Is the Better Dividend Stock?
As of July 2026, ROL (Rollins, Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. ROL offers the higher yield at 1.62%, ROL has the higher dividend-safety score, and BABA trades at the larger discount to fair value (+7%).
| Metric | BABA | ROL |
|---|---|---|
| Forward yield | 0.91% | 1.62% |
| Annual dividend | $1.05 | $0.73 |
| Payout ratio | 17% | 64% |
| Years of growth | 2 yr | 5 yr |
| 5-yr dividend growth | — | 22.2% |
| 5-yr total return | -31% | 16% |
| Dividend safety score | 58 (C) | 65 (C) |
| Fair value estimate | $123.47 | $25.75 |
| Upside to fair value | +7% | -43% |
| Frequency | annual | quarterly |
| Market cap | $288.4B | $21.5B |
| P/E ratio | 17.7 | 41.4 |
Higher yield
ROL
1.62%
Safer dividend
ROL
Grade C
Faster growth
ROL
22.2%
Better value
BABA
+7% upside
BABA vs ROL — FAQ
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