BABA vs ROST: Which Is the Better Dividend Stock?
As of Nov 5, 2026, ROST (Ross Stores, Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. BABA offers the higher yield at 1.00%, ROST has the higher dividend-safety score, and BABA looks like the better value (its fair-value estimate is 39% below its share price).
Key facts: BABA vs ROST
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Alibaba Group Holding Limited (BABA) has the higher forward dividend yield at 1.00%, versus 0.72% for Ross Stores, Inc. (ROST).
- As of Nov 5, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and ROST's A (92/100).
- By SmarterDividends' count as of Nov 5, 2026, BABA has raised its dividend for 2 consecutive years and ROST for 4.
- As of Nov 5, 2026, BABA pays out 25% of its earnings as dividends and ROST pays out 21%.
- As of Nov 5, 2026, BABA's fair-value estimate is 39% below its share price and ROST's fair-value estimate is 41% below its share price, so BABA looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs ROST: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/baba-vs-rost
| Metric | BABA | ROST |
|---|---|---|
| Forward yield | 1.00% | 0.72% |
| Annual dividend | $1.05 | $1.78 |
| Payout ratio | 25% | 21% |
| Years of growth | 2 yr | 4 yr |
| 5-yr dividend growth | — | 7.3% |
| 5-yr total return | -23% | 109% |
| Dividend safety score | 58 (C) | 92 (A) |
| Fair value estimate | $65.48 | $139.89 |
| Upside to fair value | -39% | -41% |
| Frequency | annual | quarterly |
| Market cap | $266.1B | $75.5B |
| P/E ratio | 25.9 | 28.5 |
Higher yield
BABA
1.00%
Safer dividend
ROST
Grade A
Faster growth
ROST
7.3%
Better value
BABA
-39% upside
BABA vs ROST — FAQ
Is BABA or ROST a better dividend stock?
On the data, ROST wins more head-to-head categories (5 vs 2). BABA offers the higher yield (1.00%), while ROST has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or ROST?
BABA has the higher forward dividend yield at 1.00%, versus 0.72% for ROST.
Is BABA or ROST safer?
ROST has the higher dividend-safety score (92/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or ROST better value right now?
As of Nov 5, 2026, BABA looks like the better value: its fair-value estimate is 39% below its share price (overvalued). For ROST, its fair-value estimate is 41% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.