BABAF vs MAR: Which Is the Better Dividend Stock?
As of Nov 5, 2026, BABAF (Alibaba Group Holding Limited) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. BABAF offers the higher yield at 0.98%, BABAF has the higher dividend-safety score, and BABAF looks like the better value (its fair-value estimate is 39% below its share price).
Key facts: BABAF vs MAR
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Alibaba Group Holding Limited (BABAF) has the higher forward dividend yield at 0.98%, versus 0.69% for Marriott International, Inc. (MAR).
- As of Nov 5, 2026, SmarterDividends grades BABAF's dividend safety B (76/100) and MAR's B (70/100).
- By SmarterDividends' count as of Nov 5, 2026, BABAF has raised its dividend for 2 consecutive years and MAR for 3.
- As of Nov 5, 2026, BABAF pays out 25% of its earnings as dividends and MAR pays out 28%.
- As of Nov 5, 2026, BABAF's fair-value estimate is 39% below its share price and MAR's fair-value estimate is 58% below its share price, so BABAF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABAF vs MAR: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/babaf-vs-mar
| Metric | BABAF | MAR |
|---|---|---|
| Forward yield | 0.98% | 0.69% |
| Annual dividend | $0.13 | $2.92 |
| Payout ratio | 25% | 28% |
| Years of growth | 2 yr | 3 yr |
| 5-yr dividend growth | — | 6.6% |
| 5-yr total return | -24% | 171% |
| Dividend safety score | 76 (B) | 70 (B) |
| Fair value estimate | $8.21 | $175.63 |
| Upside to fair value | -39% | -58% |
| Frequency | annual | quarterly |
| Market cap | $266.2B | $108.0B |
| P/E ratio | 25.7 | 41.8 |
Higher yield
BABAF
0.98%
Safer dividend
BABAF
Grade B
Faster growth
MAR
6.6%
Better value
BABAF
-39% upside
BABAF vs MAR — FAQ
Is BABAF or MAR a better dividend stock?
On the data, BABAF wins more head-to-head categories (4 vs 3). BABAF offers the higher yield (0.98%), while BABAF has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABAF or MAR?
BABAF has the higher forward dividend yield at 0.98%, versus 0.69% for MAR.
Is BABAF or MAR safer?
BABAF has the higher dividend-safety score (76/100 vs 70/100), reflecting stronger payout coverage and dividend-growth history.
Is BABAF or MAR better value right now?
As of Nov 5, 2026, BABAF looks like the better value: its fair-value estimate is 39% below its share price (overvalued). For MAR, its fair-value estimate is 58% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.