HD vs SON: Which Is the Better Dividend Stock?
As of Oct 27, 2026, SON (Sonoco Products Company) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. SON offers the higher yield at 4.38%, SON has the higher dividend-safety score, and HD looks like the better value (its fair-value estimate is 17% below its share price).
Key facts: HD vs SON
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, Sonoco Products Company (SON) has the higher forward dividend yield at 4.38%, versus 2.92% for The Home Depot, Inc. (HD).
- As of Oct 27, 2026, SmarterDividends grades HD's dividend safety A (85/100) and SON's A (94/100).
- By SmarterDividends' count as of Oct 27, 2026, HD has raised its dividend for 16 consecutive years and SON for 34.
- As of Oct 27, 2026, HD pays out 65% of its earnings as dividends and SON pays out 33%.
- As of Oct 27, 2026, HD's fair-value estimate is 17% below its share price and SON's fair-value estimate is 39% below its share price, so HD looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "HD vs SON: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/hd-vs-son
| Metric | HD | SON |
|---|---|---|
| Forward yield | 2.92% | 4.38% |
| Annual dividend | $9.32 | $2.16 |
| Payout ratio | 65% | 33% |
| Years of growth | 16 yr | 34 yr |
| 5-yr dividend growth | 8.9% | 4.2% |
| 5-yr total return | -20% | -14% |
| Dividend safety score | 85 (A) | 94 (A) |
| Fair value estimate | $266.02 | $29.91 |
| Upside to fair value | -17% | -39% |
| Frequency | quarterly | quarterly |
| Market cap | $318.6B | $4.9B |
| P/E ratio | 22.3 | — |
Higher yield
SON
4.38%
Safer dividend
SON
Grade A
Faster growth
HD
8.9%
Better value
HD
-17% upside
HD vs SON — FAQ
Is HD or SON a better dividend stock?
On the data, SON wins more head-to-head categories (5 vs 3). SON offers the higher yield (4.38%), while SON has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, HD or SON?
SON has the higher forward dividend yield at 4.38%, versus 2.92% for HD.
Is HD or SON safer?
SON has the higher dividend-safety score (94/100 vs 85/100), reflecting stronger payout coverage and dividend-growth history.
Is HD or SON better value right now?
As of Oct 27, 2026, HD looks like the better value: its fair-value estimate is 17% below its share price (overvalued). For SON, its fair-value estimate is 39% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.