SmarterDividends

HDV vs NOBL: Which Is the Better Dividend Stock?

As of September 2026, NOBL (ProShares S&P 500 Dividend Aristocrats ETF) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. HDV offers the higher yield at 2.99%, NOBL has the higher dividend-safety score, and HDV trades at the larger discount to fair value (-59%).

MetricHDVNOBL
Forward yield2.99%2.10%
Annual dividend$0.85$1.17
Payout ratio
Years of growth0 yr3 yr
5-yr dividend growth1.9%5.4%
5-yr total return46%19%
Dividend safety score62 (C)65 (C)
Fair value estimate$11.92$20.23
Upside to fair value-59%-64%
Frequencymonthlyquarterly
Market cap
P/E ratio21.321.9

Higher yield

HDV

2.99%

Safer dividend

NOBL

Grade C

Faster growth

NOBL

5.4%

Better value

HDV

-59% upside

HDV vs NOBL — FAQ

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