HDV vs NOBL: Which Is the Better Dividend Stock?
As of July 2026, NOBL (ProShares S&P 500 Dividend Aristocrats ETF) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. HDV offers the higher yield at 3.06%, NOBL has the higher dividend-safety score, and HDV trades at the larger discount to fair value (-57%).
| Metric | HDV | NOBL |
|---|---|---|
| Forward yield | 3.06% | 2.05% |
| Annual dividend | $0.88 | $1.17 |
| Payout ratio | — | — |
| Years of growth | 0 yr | 3 yr |
| 5-yr dividend growth | 1.9% | 5.4% |
| 5-yr total return | 48% | 21% |
| Dividend safety score | 60 (C) | 65 (C) |
| Fair value estimate | $12.32 | $20.23 |
| Upside to fair value | -57% | -64% |
| Frequency | quarterly | quarterly |
| Market cap | — | — |
| P/E ratio | 22.8 | 23.8 |
Higher yield
HDV
3.06%
Safer dividend
NOBL
Grade C
Faster growth
NOBL
5.4%
Better value
HDV
-57% upside
HDV vs NOBL — FAQ
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