The Clorox Company
CLX42 yrs growthConsumer Defensive · Household & Personal Products · Stock · quarterly payer
Forward Yield
5.76%
Annual Dividend
$5.00
Payout Ratio
103%
5-Yr Growth
2.5%
Ex-Date
Oct 28, 2026
Frequency
Quarterly
Key facts about CLX's dividend
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, The Clorox Company (CLX) has a forward dividend yield of 5.76%, based on an annual dividend of $5.00 per share and a share price of $86.76.
- As of Oct 27, 2026, CLX's dividend safety grade from SmarterDividends is B (75 out of 100), which rates the dividend as safe.
- By SmarterDividends' count, The Clorox Company (CLX) has raised its dividend for 42 consecutive years as of Oct 27, 2026, which makes it a Dividend Aristocrat by the 25-year definition.
- CLX has never cut its regular dividend in the payment history SmarterDividends has on record.
- CLX's next ex-dividend date is Oct 28, 2026, with payment on Nov 13, 2026. Shares must be owned before that date to receive the dividend.
- As of Oct 27, 2026, CLX pays out 103% of its trailing 12-month earnings as dividends (its payout ratio).
- CLX's dividend has grown at an average rate of 2.5% a year over the past five years.
- As of Oct 27, 2026, CLX's 5.76% yield is 80% above its five-year average yield of 3.21%.
- As of Oct 27, 2026, SmarterDividends' blended fair-value estimate for CLX is $94.58 per share, 9% above the $86.76 share price, so CLX screens as fairly valued.
- The Clorox Company (CLX) pays its dividend quarterly, 4 times a year.
- The Clorox Company (CLX) has raised its regular dividend 43 times and cut it 0 times across the 174 payments on record since 1973. Its most recent change was a 0.8% increase to $1.25 per share, going ex-dividend on Aug 12, 2026.
- Clorox (CLX) has declared its first higher dividend of the year in July in 4 of the last 5 years; its most recent raise, 0.8%, was declared on Jul 31, 2026.
Cite this page
SmarterDividends, "CLX Dividend: Yield, Safety Grade & Next Ex-Date," updated Oct 27, 2026, https://smarterdividends.com/stocks/CLX
Summary
As of Oct 27, 2026, The Clorox Company (CLX) yields 5.76% ($5.00 a year per share), has a dividend safety grade of B (75/100) and has 42 consecutive years of dividend increases on record.
Is CLX a good dividend stock?
YesThe Clorox Company (CLX) pays a quarterly dividend yielding 5.76% ($5.00/yr), with 42 years of growth and a dividend-safety grade of B. It scores well across payout coverage, growth history and safety — a dependable income holding.
Advantages
- Dividend Aristocrat — 42 consecutive years of growth
- Never cut its dividend on record
Risks
- Elevated payout ratio (103%)
- Share price is down over the past 5 years
Key Data
- Dividend Yield
- 5.76%
- Payout Ratio
- 103%
- Annual Dividend
- $5.00
- 5-Yr Avg Growth
- 2.5%
- Ex-Dividend Date
- Oct 28, 2026
- Years of Growth
- 42
- Frequency
- quarterly
- Beta
- 0.57
- Market Cap
- $10.5B
- P/E Ratio
- 18.0
- 5-Yr Total Return
- -47%
- 52-Week Range
- $79.12 – $128.90
- Dividend Safety
- B · 75/100
- Ever Cut?
- No
CLX dividend raises and cuts
The Clorox Company (CLX) has raised its regular dividend 43 times and cut it 0 times across the 174 payments on record since 1973. Its most recent change was a 0.8% increase to $1.25 per share, going ex-dividend on Aug 12, 2026.
| Ex-date | Change | Old → new | Move |
|---|---|---|---|
| Aug 12, 2026 | Raise | $1.24 → $1.25 | +0.8% |
| Aug 13, 2025 | Raise | $1.22 → $1.24 | +1.6% |
| Aug 14, 2024 | Raise | $1.20 → $1.22 | +1.7% |
| Aug 8, 2023 | Raise | $1.18 → $1.20 | +1.7% |
| Jul 26, 2022 | Raise | $1.16 → $1.18 | +1.7% |
| Jul 27, 2021 | Raise | $1.11 → $1.16 | +4.5% |
| Jul 28, 2020 | Raise | $1.06 → $1.11 | +4.7% |
| Jul 30, 2019 | Raise | $0.960 → $1.06 | +10.4% |
| Apr 24, 2018 | Raise | $0.840 → $0.960 | +14.3% |
| Jul 17, 2017 | Raise | $0.800 → $0.840 | +5.0% |
| Jul 25, 2016 | Raise | $0.770 → $0.800 | +3.9% |
| Jul 20, 2015 | Raise | $0.740 → $0.770 | +4.1% |
Show all 43 changes since 1983
| Ex-date | Change | Old → new | Move |
|---|---|---|---|
| Jul 21, 2014 | Raise | $0.710 → $0.740 | +4.2% |
| Jul 22, 2013 | Raise | $0.640 → $0.710 | +10.9% |
| Jul 23, 2012 | Raise | $0.600 → $0.640 | +6.7% |
| Jul 25, 2011 | Raise | $0.550 → $0.600 | +9.1% |
| Jul 26, 2010 | Raise | $0.500 → $0.550 | +10.0% |
| Jul 23, 2009 | Raise | $0.460 → $0.500 | +8.7% |
| Jul 24, 2008 | Raise | $0.400 → $0.460 | +15.0% |
| Jul 25, 2007 | Raise | $0.310 → $0.400 | +29.0% |
| Jan 29, 2007 | Raise | $0.290 → $0.310 | +6.9% |
| Jan 25, 2006 | Raise | $0.280 → $0.290 | +3.6% |
| Jan 27, 2005 | Raise | $0.270 → $0.280 | +3.7% |
| Jul 29, 2003 | Raise | $0.220 → $0.270 | +22.7% |
| Oct 29, 2002 | Raise | $0.210 → $0.220 | +4.8% |
| Jul 27, 2000 | Raise | $0.200 → $0.210 | +5.0% |
| Jul 28, 1999 | Raise | $0.180 → $0.200 | +11.1% |
| Jul 22, 1998 | Raise | $0.160 → $0.180 | +12.5% |
| Jul 24, 1997 | Raise | $0.145 → $0.160 | +10.3% |
| Jul 24, 1996 | Raise | $0.133 → $0.145 | +9.4% |
| Jul 26, 1995 | Raise | $0.120 → $0.133 | +10.4% |
| Jul 25, 1994 | Raise | $0.113 → $0.120 | +6.7% |
| Apr 26, 1993 | Raise | $0.105 → $0.113 | +7.1% |
| Apr 27, 1992 | Raise | $0.0975 → $0.105 | +7.7% |
| Apr 22, 1991 | Raise | $0.0900 → $0.0975 | +8.3% |
| Apr 23, 1990 | Raise | $0.0775 → $0.0900 | +16.1% |
| Apr 24, 1989 | Raise | $0.0650 → $0.0775 | +19.2% |
| Apr 25, 1988 | Raise | $0.0550 → $0.0650 | +18.2% |
| Jul 27, 1987 | Raise | $0.0475 → $0.0550 | +15.8% |
| Apr 28, 1986 | Raise | $0.0425 → $0.0475 | +11.8% |
| Apr 29, 1985 | Raise | $0.0375 → $0.0425 | +13.3% |
| Apr 30, 1984 | Raise | $0.0325 → $0.0375 | +15.4% |
| Jul 29, 1983 | Raise | $0.0188 → $0.0325 | +73.3% |
Frequently Asked Questions
Is CLX a good dividend stock?
Yes. The Clorox Company (CLX) pays a quarterly dividend yielding 5.76% ($5.00/yr), with 42 years of growth and a dividend-safety grade of B. It scores well across payout coverage, growth history and safety — a dependable income holding.
Is CLX undervalued?
Based on a blend of discounted cash flow, a dividend-discount model and an earnings-multiple estimate, CLX's fair value is about $94.58 versus a $86.76 share price — so it looks fairly valued (+9% vs. fair value).
Is CLX's dividend safe?
CLX has a dividend-safety grade of B (75/100), based on its payout coverage, free-cash-flow, 42-year growth streak, a clean no-cut history, debt and yield-versus-history.
What is CLX's fair value?
Our blended fair-value estimate for CLX is about $94.58 per share, roughly 9% above the current $86.76 price — combining a discounted cash flow, a dividend-discount model and an earnings multiple.
Is CLX a buy, hold, or sell?
We don't issue formal ratings, but on the data CLX screens as "yes" and fairly valued. The Clorox Company (CLX) pays a quarterly dividend yielding 5.76% ($5.00/yr), with 42 years of growth and a dividend-safety grade of B. It scores well across payout coverage, growth history and safety — a dependable income holding. This is research for your own analysis, not investment advice.
Will CLX cut its dividend?
CLX earns a dividend-safety grade of B (75/100), with no dividend cut on record. A higher score means lower cut risk based on payout coverage, cash flow and history — but no score guarantees a dividend.
Does CLX pay a dividend?
Yes. The Clorox Company pays a quarterly dividend of about $5.00 per share annually, a forward yield of roughly 5.76%.
What is CLX's dividend yield?
As of Oct 27, 2026, CLX's forward dividend yield is 5.76%, based on a $5.00 annual dividend and a $86.76 share price.
What is CLX's dividend per share?
As of Oct 27, 2026, CLX pays $5.00 per share per year, distributed on a quarterly basis.
What is CLX's dividend payout ratio?
As of Oct 27, 2026, CLX's payout ratio is 103% of trailing 12-month earnings — an elevated level worth watching, as it leaves less cushion if earnings dip.
How many years has CLX grown its dividend?
As of Oct 27, 2026, CLX has increased its dividend for 42 consecutive years.
When is the next CLX ex-dividend date?
As of Oct 27, 2026, the next ex-dividend date on record for CLX is Oct 28, 2026.
CLX Price — Last 12 Months
Daily close
Price Return
1 Year
-20%
3 Years
-40%
5 Years
-47%
52-Week Range
$79.12 – $128.90
Price change over each period (excludes dividends). Past performance doesn't guarantee future results.
What is CLX worth?
Fairly valuedhigh confidenceOur blended fair-value estimate for The Clorox Company is $94.58 per share, versus a market price of $86.76. That implies the stock is roughly fairly priced.
Fair Value
$94.58
Current Price
$86.76
Gap
+9%
Margin of Safety
8%
How we get there
Discounted cash flow
Discounts projected free cash flow back to today.
Dividend discount
Discounts the future dividend stream back to today.
Earnings multiple (Graham)
Graham's earnings-multiple formula, anchored to bond yields.
At today's price, the market is pricing in about 10.1% annual free-cash-flow growth. We model 7.4% — so the price already assumes faster growth than we think is likely.
Assumptions: 8.0% discount rate (CAPM), 7.4% growth for five years fading to 2.5% over the next five, $5.03 EPS, $5.00 annual dividend. Updated weekly.
Fair-value estimates are model output for educational purposes only — not investment advice or a price target.
CLX Dividend Safety Score
Safe
SmarterDividends' proprietary score, backtested against which dividends were actually cut over 15+ years (0.78 AUC). It blends a validated cut-risk model (growth streak, cut history) with current payout, cash-flow and debt. Higher is safer · not investment advice.
Dividend Growth
Total dividends per share by year
Dividend History
Full CLX dividend history →| Ex-Date | Pay Date | Amount | Type |
|---|---|---|---|
| Aug 12, 2026 | Aug 28, 2026 | $1.2500 | regular |
| Apr 22, 2026 | May 8, 2026 | $1.2400 | regular |
| Jan 28, 2026 | Feb 13, 2026 | $1.2400 | regular |
| Oct 22, 2025 | Nov 6, 2025 | $1.2400 | regular |
| Aug 13, 2025 | Aug 29, 2025 | $1.2400 | regular |
| Apr 23, 2025 | May 9, 2025 | $1.2200 | regular |
| Jan 29, 2025 | Feb 14, 2025 | $1.2200 | regular |
| Oct 23, 2024 | Nov 7, 2024 | $1.2200 | regular |
| Aug 14, 2024 | Aug 30, 2024 | $1.2200 | regular |
| Apr 23, 2024 | May 10, 2024 | $1.2000 | regular |
| Jan 23, 2024 | Feb 9, 2024 | $1.2000 | regular |
| Oct 24, 2023 | Nov 9, 2023 | $1.2000 | regular |
| Aug 8, 2023 | Aug 25, 2023 | $1.2000 | regular |
| Apr 25, 2023 | May 12, 2023 | $1.1800 | regular |
Income Calculator
At $5.00 / yr per share
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