ATDRF vs SFTBF: Which Is the Better Dividend Stock?
As of September 2026, ATDRF (Autotrader Group plc) screens as the stronger dividend stock, winning 7 of 8 head-to-head metrics. ATDRF offers the higher yield at 2.43%, ATDRF has the higher dividend-safety score, and ATDRF trades at the larger discount to fair value (+58%).
| Metric | ATDRF | SFTBF |
|---|---|---|
| Forward yield | 2.43% | 0.18% |
| Annual dividend | $0.16 | $0.07 |
| Payout ratio | 32% | 1% |
| Years of growth | 3 yr | 0 yr |
| 5-yr dividend growth | 20.4% | -6.6% |
| 5-yr total return | -21% | -26% |
| Dividend safety score | 57 (C) | 55 (C) |
| Fair value estimate | $10.21 | $43.56 |
| Upside to fair value | +58% | +9% |
| Frequency | weekly | semiannual |
| Market cap | $5.0B | $247.9B |
| P/E ratio | 14.1 | 7.8 |
Higher yield
ATDRF
2.43%
Safer dividend
ATDRF
Grade C
Faster growth
ATDRF
20.4%
Better value
ATDRF
+58% upside
ATDRF vs SFTBF — FAQ
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