CPB vs PG: Which Is the Better Dividend Stock?
As of Oct 27, 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. CPB offers the higher yield at 4.85%, PG has the higher dividend-safety score, and CPB looks like the better value (its fair-value estimate is 39% above its share price).
Key facts: CPB vs PG
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, The Campbell's Company (CPB) has the higher forward dividend yield at 4.85%, versus 2.72% for The Procter & Gamble Company (PG).
- As of Oct 27, 2026, SmarterDividends grades CPB's dividend safety B (76/100) and PG's A (92/100).
- By SmarterDividends' count as of Oct 27, 2026, CPB has raised its dividend for 1 consecutive years and PG for 42.
- As of Oct 27, 2026, CPB pays out 119% of its earnings as dividends and PG pays out 65%.
- As of Oct 27, 2026, CPB's fair-value estimate is 39% above its share price and PG's fair-value estimate is 22% below its share price, so CPB looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "CPB vs PG: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/cpb-vs-pg
| Metric | CPB | PG |
|---|---|---|
| Forward yield | 4.85% | 2.72% |
| Annual dividend | $1.00 | $4.35 |
| Payout ratio | 119% | 65% |
| Years of growth | 1 yr | 42 yr |
| 5-yr dividend growth | 2.2% | 6.0% |
| 5-yr total return | -49% | 11% |
| Dividend safety score | 76 (B) | 92 (A) |
| Fair value estimate | $28.61 | $124.37 |
| Upside to fair value | +39% | -22% |
| Frequency | quarterly | quarterly |
| Market cap | $6.2B | $370.7B |
| P/E ratio | 15.7 | 24.1 |
Higher yield
CPB
4.85%
Safer dividend
PG
Grade A
Faster growth
PG
6.0%
Better value
CPB
+39% upside
CPB vs PG — FAQ
Is CPB or PG a better dividend stock?
On the data, PG wins more head-to-head categories (6 vs 2). CPB offers the higher yield (4.85%), while PG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, CPB or PG?
CPB has the higher forward dividend yield at 4.85%, versus 2.72% for PG.
Is CPB or PG safer?
PG has the higher dividend-safety score (92/100 vs 76/100), reflecting stronger payout coverage and dividend-growth history.
Is CPB or PG better value right now?
As of Oct 27, 2026, CPB looks like the better value: its fair-value estimate is 39% above its share price (undervalued). For PG, its fair-value estimate is 22% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.