COST vs PG: Which Is the Better Dividend Stock?
As of Nov 5, 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. PG offers the higher yield at 2.60%, COST has the higher dividend-safety score, and PG looks like the better value (its fair-value estimate is 26% below its share price).
Key facts: COST vs PG
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, The Procter & Gamble Company (PG) has the higher forward dividend yield at 2.60%, versus 0.56% for Costco Wholesale Corporation (COST).
- As of Nov 5, 2026, SmarterDividends grades COST's dividend safety A (97/100) and PG's A (92/100).
- By SmarterDividends' count as of Nov 5, 2026, COST has raised its dividend for 21 consecutive years and PG for 42.
- As of Nov 5, 2026, COST pays out 27% of its earnings as dividends and PG pays out 65%.
- As of Nov 5, 2026, COST's fair-value estimate is 53% below its share price and PG's fair-value estimate is 26% below its share price, so PG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "COST vs PG: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/cost-vs-pg
| Metric | COST | PG |
|---|---|---|
| Forward yield | 0.56% | 2.60% |
| Annual dividend | $5.88 | $4.35 |
| Payout ratio | 27% | 65% |
| Years of growth | 21 yr | 42 yr |
| 5-yr dividend growth | 13.0% | 6.0% |
| 5-yr total return | 88% | 12% |
| Dividend safety score | 97 (A) | 92 (A) |
| Fair value estimate | $491.02 | $124.28 |
| Upside to fair value | -53% | -26% |
| Frequency | quarterly | quarterly |
| Market cap | $463.7B | $387.8B |
| P/E ratio | 50.4 | 25.2 |
Higher yield
PG
2.60%
Safer dividend
COST
Grade A
Faster growth
COST
13.0%
Better value
PG
-26% upside
COST vs PG — FAQ
Is COST or PG a better dividend stock?
On the data, COST wins more head-to-head categories (5 vs 3). PG offers the higher yield (2.60%), while COST has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, COST or PG?
PG has the higher forward dividend yield at 2.60%, versus 0.56% for COST.
Is COST or PG safer?
COST has the higher dividend-safety score (97/100 vs 92/100), reflecting stronger payout coverage and dividend-growth history.
Is COST or PG better value right now?
As of Nov 5, 2026, PG looks like the better value: its fair-value estimate is 26% below its share price (overvalued). For COST, its fair-value estimate is 53% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.