EBAY vs TOYOF: Which Is the Better Dividend Stock?
As of Nov 5, 2026, EBAY (eBay Inc.) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. TOYOF offers the higher yield at 3.20%, EBAY has the higher dividend-safety score, and TOYOF looks like the better value (its fair-value estimate is 60% above its share price).
Key facts: EBAY vs TOYOF
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Toyota Motor Corporation (TOYOF) has the higher forward dividend yield at 3.20%, versus 0.99% for eBay Inc. (EBAY).
- As of Nov 5, 2026, SmarterDividends grades EBAY's dividend safety A (81/100) and TOYOF's C (51/100).
- By SmarterDividends' count as of Nov 5, 2026, EBAY has raised its dividend for 6 consecutive years and TOYOF for 3.
- As of Nov 5, 2026, EBAY pays out 27% of its earnings as dividends and TOYOF pays out 27%.
- As of Nov 5, 2026, EBAY's fair-value estimate is 14% below its share price and TOYOF's fair-value estimate is 60% above its share price, so TOYOF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "EBAY vs TOYOF: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/ebay-vs-toyof
| Metric | EBAY | TOYOF |
|---|---|---|
| Forward yield | 0.99% | 3.20% |
| Annual dividend | $1.24 | $0.63 |
| Payout ratio | 27% | 27% |
| Years of growth | 6 yr | 3 yr |
| 5-yr dividend growth | 12.6% | 8.4% |
| 5-yr total return | 80% | 7% |
| Dividend safety score | 81 (A) | 51 (C) |
| Fair value estimate | $105.93 | $34.79 |
| Upside to fair value | -14% | +60% |
| Frequency | quarterly | semiannual |
| Market cap | $53.9B | $255.7B |
| P/E ratio | 26.8 | 9.5 |
Higher yield
TOYOF
3.20%
Safer dividend
EBAY
Grade A
Faster growth
EBAY
12.6%
Better value
TOYOF
+60% upside
EBAY vs TOYOF — FAQ
Is EBAY or TOYOF a better dividend stock?
On the data, EBAY wins more head-to-head categories (6 vs 2). TOYOF offers the higher yield (3.20%), while EBAY has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, EBAY or TOYOF?
TOYOF has the higher forward dividend yield at 3.20%, versus 0.99% for EBAY.
Is EBAY or TOYOF safer?
EBAY has the higher dividend-safety score (81/100 vs 51/100), reflecting stronger payout coverage and dividend-growth history.
Is EBAY or TOYOF better value right now?
As of Nov 5, 2026, TOYOF looks like the better value: its fair-value estimate is 60% above its share price (undervalued). For EBAY, its fair-value estimate is 14% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.