BABA vs EBAY: Which Is the Better Dividend Stock?
As of September 2026, EBAY (eBay Inc.) screens as the stronger dividend stock, winning 6 of 7 head-to-head metrics. EBAY offers the higher yield at 1.11%, EBAY has the higher dividend-safety score, and EBAY trades at the larger discount to fair value (-12%).
| Metric | BABA | EBAY |
|---|---|---|
| Forward yield | 0.93% | 1.11% |
| Annual dividend | $1.05 | $1.24 |
| Payout ratio | 24% | 25% |
| Years of growth | 2 yr | 6 yr |
| 5-yr dividend growth | — | 12.6% |
| 5-yr total return | -31% | 46% |
| Dividend safety score | 58 (C) | 81 (A) |
| Fair value estimate | $90.75 | $98.93 |
| Upside to fair value | -20% | -12% |
| Frequency | annual | quarterly |
| Market cap | $281.5B | $49.8B |
| P/E ratio | 25.6 | 23.5 |
Higher yield
EBAY
1.11%
Safer dividend
EBAY
Grade A
Faster growth
EBAY
12.6%
Better value
EBAY
-12% upside
BABA vs EBAY — FAQ
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