BABA vs EBAY: Which Is the Better Dividend Stock?
As of Nov 5, 2026, EBAY (eBay Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. BABA offers the higher yield at 1.00%, EBAY has the higher dividend-safety score, and EBAY looks like the better value (its fair-value estimate is 14% below its share price).
Key facts: BABA vs EBAY
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Alibaba Group Holding Limited (BABA) has the higher forward dividend yield at 1.00%, versus 0.99% for eBay Inc. (EBAY).
- As of Nov 5, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and EBAY's A (81/100).
- By SmarterDividends' count as of Nov 5, 2026, BABA has raised its dividend for 2 consecutive years and EBAY for 6.
- As of Nov 5, 2026, BABA pays out 25% of its earnings as dividends and EBAY pays out 27%.
- As of Nov 5, 2026, BABA's fair-value estimate is 39% below its share price and EBAY's fair-value estimate is 14% below its share price, so EBAY looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs EBAY: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/baba-vs-ebay
| Metric | BABA | EBAY |
|---|---|---|
| Forward yield | 1.00% | 0.99% |
| Annual dividend | $1.05 | $1.24 |
| Payout ratio | 25% | 27% |
| Years of growth | 2 yr | 6 yr |
| 5-yr dividend growth | — | 12.6% |
| 5-yr total return | -23% | 80% |
| Dividend safety score | 58 (C) | 81 (A) |
| Fair value estimate | $65.48 | $105.93 |
| Upside to fair value | -39% | -14% |
| Frequency | annual | quarterly |
| Market cap | $266.1B | $53.9B |
| P/E ratio | 25.9 | 26.8 |
Higher yield
BABA
1.00%
Safer dividend
EBAY
Grade A
Faster growth
EBAY
12.6%
Better value
EBAY
-14% upside
BABA vs EBAY — FAQ
Is BABA or EBAY a better dividend stock?
On the data, EBAY wins more head-to-head categories (5 vs 2). BABA offers the higher yield (1.00%), while EBAY has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or EBAY?
BABA has the higher forward dividend yield at 1.00%, versus 0.99% for EBAY.
Is BABA or EBAY safer?
EBAY has the higher dividend-safety score (81/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or EBAY better value right now?
As of Nov 5, 2026, EBAY looks like the better value: its fair-value estimate is 14% below its share price (fairly valued). For BABA, its fair-value estimate is 39% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.