SmarterDividends

BABA vs EBAY: Which Is the Better Dividend Stock?

As of July 2026, EBAY (eBay Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. EBAY offers the higher yield at 1.11%, EBAY has the higher dividend-safety score, and BABA trades at the larger discount to fair value (+7%).

MetricBABAEBAY
Forward yield0.91%1.11%
Annual dividend$1.05$1.24
Payout ratio17%27%
Years of growth2 yr6 yr
5-yr dividend growth12.6%
5-yr total return-31%46%
Dividend safety score58 (C)78 (B)
Fair value estimate$123.47$82.19
Upside to fair value+7%-27%
Frequencyannualquarterly
Market cap$288.4B$50.7B
P/E ratio17.725.9

Higher yield

EBAY

1.11%

Safer dividend

EBAY

Grade B

Faster growth

EBAY

12.6%

Better value

BABA

+7% upside

BABA vs EBAY — FAQ

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