GOOG vs NICHX: Which Is the Better Dividend Stock?
As of July 2026, GOOG and NICHX are closely matched. NICHX offers the higher yield at 9.25%, GOOG has the higher dividend-safety score, and NICHX trades at the larger discount to fair value (+81%).
| Metric | GOOG | NICHX |
|---|---|---|
| Forward yield | 0.25% | 9.25% |
| Annual dividend | $0.88 | $2.40 |
| Payout ratio | 6% | — |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | 8.7% |
| 5-yr total return | 138% | -7% |
| Dividend safety score | 76 (B) | 54 (C) |
| Fair value estimate | $356.64 | $46.89 |
| Upside to fair value | +3% | +81% |
| Frequency | quarterly | monthly |
| Market cap | $4.3T | — |
| P/E ratio | 26.4 | — |
Higher yield
NICHX
9.25%
Safer dividend
GOOG
Grade B
Faster growth
NICHX
8.7%
Better value
NICHX
+81% upside
GOOG vs NICHX — FAQ
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