GOOG vs NICHX: Which Is the Better Dividend Stock?
As of September 2026, GOOG and NICHX are closely matched. NICHX offers the higher yield at 10.79%, GOOG has the higher dividend-safety score, and NICHX trades at the larger discount to fair value (+111%).
| Metric | GOOG | NICHX |
|---|---|---|
| Forward yield | 0.26% | 10.79% |
| Annual dividend | $0.88 | $2.79 |
| Payout ratio | 4% | — |
| Years of growth | 1 yr | 0 yr |
| 5-yr dividend growth | — | 8.7% |
| 5-yr total return | 132% | -8% |
| Dividend safety score | 76 (B) | 47 (D) |
| Fair value estimate | $473.04 | $54.49 |
| Upside to fair value | +37% | +111% |
| Frequency | quarterly | monthly |
| Market cap | $4.3T | — |
| P/E ratio | 17.6 | — |
Higher yield
NICHX
10.79%
Safer dividend
GOOG
Grade B
Faster growth
NICHX
8.7%
Better value
NICHX
+111% upside
GOOG vs NICHX — FAQ
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