GOOG vs WLY: Which Is the Better Dividend Stock?
As of Oct 30, 2026, WLY (John Wiley & Sons, Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. WLY offers the higher yield at 2.83%, WLY has the higher dividend-safety score, and GOOG looks like the better value (its fair-value estimate is 36% above its share price).
Key facts: GOOG vs WLY
Data as of · Source: SmarterDividends data
- As of Oct 30, 2026, John Wiley & Sons, Inc. (WLY) has the higher forward dividend yield at 2.83%, versus 0.28% for Alphabet Inc. (GOOG).
- As of Oct 30, 2026, SmarterDividends grades GOOG's dividend safety B (76/100) and WLY's A (96/100).
- By SmarterDividends' count as of Oct 30, 2026, GOOG has raised its dividend for 1 consecutive years and WLY for 32.
- As of Oct 30, 2026, GOOG pays out 4% of its earnings as dividends and WLY pays out 38%.
- As of Oct 30, 2026, GOOG's fair-value estimate is 36% above its share price and WLY's fair-value estimate is 33% above its share price, so GOOG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "GOOG vs WLY: Dividend Yield, Safety & Value Compared," updated Oct 30, 2026, https://smarterdividends.com/compare/goog-vs-wly
| Metric | GOOG | WLY |
|---|---|---|
| Forward yield | 0.28% | 2.83% |
| Annual dividend | $0.88 | $1.43 |
| Payout ratio | 4% | 38% |
| Years of growth | 1 yr | 32 yr |
| 5-yr dividend growth | — | 0.7% |
| 5-yr total return | 123% | 4% |
| Dividend safety score | 76 (B) | 96 (A) |
| Fair value estimate | $382.73 | $68.39 |
| Upside to fair value | +36% | +33% |
| Frequency | quarterly | quarterly |
| Market cap | $3.5T | $2.6B |
| P/E ratio | 14.7 | 13.9 |
Higher yield
WLY
2.83%
Safer dividend
WLY
Grade A
Faster growth
WLY
0.7%
Better value
GOOG
+36% upside
GOOG vs WLY — FAQ
Is GOOG or WLY a better dividend stock?
On the data, WLY wins more head-to-head categories (4 vs 3). WLY offers the higher yield (2.83%), while WLY has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, GOOG or WLY?
WLY has the higher forward dividend yield at 2.83%, versus 0.28% for GOOG.
Is GOOG or WLY safer?
WLY has the higher dividend-safety score (96/100 vs 76/100), reflecting stronger payout coverage and dividend-growth history.
Is GOOG or WLY better value right now?
As of Oct 30, 2026, GOOG looks like the better value: its fair-value estimate is 36% above its share price (undervalued). For WLY, its fair-value estimate is 33% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.