ASBRF vs PG: Which Is the Better Dividend Stock?
As of Nov 5, 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. ASBRF offers the higher yield at 3.27%, PG has the higher dividend-safety score, and ASBRF looks like the better value (its fair-value estimate is 23% above its share price).
Key facts: ASBRF vs PG
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Asahi Group Holdings, Ltd. (ASBRF) has the higher forward dividend yield at 3.27%, versus 2.60% for The Procter & Gamble Company (PG).
- As of Nov 5, 2026, SmarterDividends grades ASBRF's dividend safety C (58/100) and PG's A (92/100).
- By SmarterDividends' count as of Nov 5, 2026, ASBRF has raised its dividend for 2 consecutive years and PG for 42.
- As of Nov 5, 2026, ASBRF pays out 47% of its earnings as dividends and PG pays out 65%.
- As of Nov 5, 2026, ASBRF's fair-value estimate is 23% above its share price and PG's fair-value estimate is 26% below its share price, so ASBRF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "ASBRF vs PG: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/asbrf-vs-pg
| Metric | ASBRF | PG |
|---|---|---|
| Forward yield | 3.27% | 2.60% |
| Annual dividend | $0.33 | $4.35 |
| Payout ratio | 47% | 65% |
| Years of growth | 2 yr | 42 yr |
| 5-yr dividend growth | 0.7% | 6.0% |
| 5-yr total return | -19% | 12% |
| Dividend safety score | 58 (C) | 92 (A) |
| Fair value estimate | $12.30 | $124.28 |
| Upside to fair value | +23% | -26% |
| Frequency | semiannual | quarterly |
| Market cap | $14.6B | $388.6B |
| P/E ratio | 14.1 | 25.3 |
Higher yield
ASBRF
3.27%
Safer dividend
PG
Grade A
Faster growth
PG
6.0%
Better value
ASBRF
+23% upside
ASBRF vs PG — FAQ
Is ASBRF or PG a better dividend stock?
On the data, PG wins more head-to-head categories (5 vs 3). ASBRF offers the higher yield (3.27%), while PG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, ASBRF or PG?
ASBRF has the higher forward dividend yield at 3.27%, versus 2.60% for PG.
Is ASBRF or PG safer?
PG has the higher dividend-safety score (92/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is ASBRF or PG better value right now?
As of Nov 5, 2026, ASBRF looks like the better value: its fair-value estimate is 23% above its share price (undervalued). For PG, its fair-value estimate is 26% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.