SmarterDividends

ASBRF vs PG: Which Is the Better Dividend Stock?

As of September 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. ASBRF offers the higher yield at 3.22%, PG has the higher dividend-safety score, and ASBRF trades at the larger discount to fair value (+29%).

MetricASBRFPG
Forward yield3.22%2.97%
Annual dividend$0.35$4.35
Payout ratio47%64%
Years of growth2 yr42 yr
5-yr dividend growth0.7%6.0%
5-yr total return-29%2%
Dividend safety score58 (C)90 (A)
Fair value estimate$14.23$137.51
Upside to fair value+29%-6%
Frequencysemiannualquarterly
Market cap$16.1B$340.3B
P/E ratio15.522.1

Higher yield

ASBRF

3.22%

Safer dividend

PG

Grade A

Faster growth

PG

6.0%

Better value

ASBRF

+29% upside

ASBRF vs PG — FAQ

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