BABA vs HAS: Which Is the Better Dividend Stock?
As of Nov 9, 2026, HAS (Hasbro, Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. HAS offers the higher yield at 2.35%, HAS has the higher dividend-safety score, and BABA looks like the better value (its fair-value estimate is 7% below its share price).
Key facts: BABA vs HAS
Data as of · Source: SmarterDividends data
- As of Nov 9, 2026, Hasbro, Inc. (HAS) has the higher forward dividend yield at 2.35%, versus 0.96% for Alibaba Group Holding Limited (BABA).
- As of Nov 9, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and HAS's A (87/100).
- By SmarterDividends' count as of Nov 9, 2026, BABA has raised its dividend for 2 consecutive years and HAS for 0.
- As of Nov 9, 2026, BABA pays out 25% of its earnings as dividends and HAS pays out 42%.
- As of Nov 9, 2026, BABA's fair-value estimate is 7% below its share price and HAS's fair-value estimate is 38% below its share price, so BABA looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs HAS: Dividend Yield, Safety & Value Compared," updated Nov 9, 2026, https://smarterdividends.com/compare/baba-vs-has
| Metric | BABA | HAS |
|---|---|---|
| Forward yield | 0.96% | 2.35% |
| Annual dividend | $1.05 | $2.80 |
| Payout ratio | 25% | 42% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | 0.6% |
| 5-yr total return | -14% | 23% |
| Dividend safety score | 58 (C) | 87 (A) |
| Fair value estimate | $102.31 | $73.67 |
| Upside to fair value | -7% | -38% |
| Frequency | annual | quarterly |
| Market cap | $272.3B | $16.6B |
| P/E ratio | 26.5 | 17.7 |
Higher yield
HAS
2.35%
Safer dividend
HAS
Grade A
Faster growth
HAS
0.6%
Better value
BABA
-7% upside
BABA vs HAS — FAQ
Is BABA or HAS a better dividend stock?
On the data, HAS wins more head-to-head categories (4 vs 3). HAS offers the higher yield (2.35%), while HAS has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or HAS?
HAS has the higher forward dividend yield at 2.35%, versus 0.96% for BABA.
Is BABA or HAS safer?
HAS has the higher dividend-safety score (87/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or HAS better value right now?
As of Nov 9, 2026, BABA looks like the better value: its fair-value estimate is 7% below its share price (fairly valued). For HAS, its fair-value estimate is 38% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.