SmarterDividends

BABA vs HAS: Which Is the Better Dividend Stock?

As of September 2026, HAS (Hasbro, Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. HAS offers the higher yield at 3.24%, HAS has the higher dividend-safety score, and HAS trades at the larger discount to fair value (+43%).

MetricBABAHAS
Forward yield0.95%3.24%
Annual dividend$1.05$2.80
Payout ratio24%50%
Years of growth2 yr0 yr
5-yr dividend growth—0.6%
5-yr total return-31%-9%
Dividend safety score58 (C)87 (A)
Fair value estimate$90.75$125.04
Upside to fair value-20%+43%
Frequencyannualquarterly
Market cap$274.8B$12.2B
P/E ratio25.015.6

Higher yield

HAS

3.24%

Safer dividend

HAS

Grade A

Faster growth

HAS

0.6%

Better value

HAS

+43% upside

BABA vs HAS — FAQ

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