HAS vs TOYOF: Which Is the Better Dividend Stock?
As of Nov 9, 2026, TOYOF (Toyota Motor Corporation) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. TOYOF offers the higher yield at 2.98%, HAS has the higher dividend-safety score, and TOYOF looks like the better value (its fair-value estimate is 51% above its share price).
Key facts: HAS vs TOYOF
Data as of · Source: SmarterDividends data
- As of Nov 9, 2026, Toyota Motor Corporation (TOYOF) has the higher forward dividend yield at 2.98%, versus 2.35% for Hasbro, Inc. (HAS).
- As of Nov 9, 2026, SmarterDividends grades HAS's dividend safety A (87/100) and TOYOF's C (54/100).
- By SmarterDividends' count as of Nov 9, 2026, HAS has raised its dividend for 0 consecutive years and TOYOF for 3.
- As of Nov 9, 2026, HAS pays out 42% of its earnings as dividends and TOYOF pays out 29%.
- As of Nov 9, 2026, HAS's fair-value estimate is 38% below its share price and TOYOF's fair-value estimate is 51% above its share price, so TOYOF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "HAS vs TOYOF: Dividend Yield, Safety & Value Compared," updated Nov 9, 2026, https://smarterdividends.com/compare/has-vs-toyof
| Metric | HAS | TOYOF |
|---|---|---|
| Forward yield | 2.35% | 2.98% |
| Annual dividend | $2.80 | $0.63 |
| Payout ratio | 42% | 29% |
| Years of growth | 0 yr | 3 yr |
| 5-yr dividend growth | 0.6% | 8.4% |
| 5-yr total return | 23% | 19% |
| Dividend safety score | 87 (A) | 54 (C) |
| Fair value estimate | $73.67 | $32.19 |
| Upside to fair value | -38% | +51% |
| Frequency | quarterly | semiannual |
| Market cap | $16.6B | $250.9B |
| P/E ratio | 17.7 | 9.7 |
Higher yield
TOYOF
2.98%
Safer dividend
HAS
Grade A
Faster growth
TOYOF
8.4%
Better value
TOYOF
+51% upside
HAS vs TOYOF — FAQ
Is HAS or TOYOF a better dividend stock?
On the data, TOYOF wins more head-to-head categories (5 vs 3). TOYOF offers the higher yield (2.98%), while HAS has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, HAS or TOYOF?
TOYOF has the higher forward dividend yield at 2.98%, versus 2.35% for HAS.
Is HAS or TOYOF safer?
HAS has the higher dividend-safety score (87/100 vs 54/100), reflecting stronger payout coverage and dividend-growth history.
Is HAS or TOYOF better value right now?
As of Nov 9, 2026, TOYOF looks like the better value: its fair-value estimate is 51% above its share price (undervalued). For HAS, its fair-value estimate is 38% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.