SmarterDividends

HAS vs HD: Which Is the Better Dividend Stock?

As of September 2026, HAS (Hasbro, Inc.) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. HAS offers the higher yield at 3.24%, HAS has the higher dividend-safety score, and HAS trades at the larger discount to fair value (+43%).

MetricHASHD
Forward yield3.24%3.14%
Annual dividend$2.80$9.32
Payout ratio50%65%
Years of growth0 yr16 yr
5-yr dividend growth0.6%8.9%
5-yr total return-9%-19%
Dividend safety score87 (A)85 (A)
Fair value estimate$125.04$252.65
Upside to fair value+43%-16%
Frequencyquarterlyquarterly
Market cap$12.2B$293.5B
P/E ratio15.620.6

Higher yield

HAS

3.24%

Safer dividend

HAS

Grade A

Faster growth

HD

8.9%

Better value

HAS

+43% upside

HAS vs HD — FAQ

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