SmarterDividends

BF-A vs PG: Which Is the Better Dividend Stock?

As of Oct 28, 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. BF-A offers the higher yield at 3.10%, BF-A has the higher dividend-safety score, and BF-A looks like the better value (its fair-value estimate is 19% above its share price).

Key facts: BF-A vs PG

Data as of · Source: SmarterDividends data

  • As of Oct 28, 2026, Brown-Forman Corporation (BF-A) has the higher forward dividend yield at 3.10%, versus 2.72% for The Procter & Gamble Company (PG).
  • As of Oct 28, 2026, SmarterDividends grades BF-A's dividend safety A (92/100) and PG's A (92/100).
  • By SmarterDividends' count as of Oct 28, 2026, BF-A has raised its dividend for 38 consecutive years and PG for 42.
  • As of Oct 28, 2026, BF-A pays out 59% of its earnings as dividends and PG pays out 65%.
  • As of Oct 28, 2026, BF-A's fair-value estimate is 19% above its share price and PG's fair-value estimate is 22% below its share price, so BF-A looks like the better value of the two on SmarterDividends' blended model.
Cite this page

SmarterDividends, "BF-A vs PG: Dividend Yield, Safety & Value Compared," updated Oct 28, 2026, https://smarterdividends.com/compare/bf-a-vs-pg

MetricBF-APG
Forward yield3.10%2.72%
Annual dividend$0.92$4.35
Payout ratio59%65%
Years of growth38 yr42 yr
5-yr dividend growth5.4%6.0%
5-yr total return-54%11%
Dividend safety score92 (A)92 (A)
Fair value estimate$34.65$124.37
Upside to fair value+19%-22%
Frequencyquarterlyquarterly
Market cap$13.4B$369.1B
P/E ratio18.824.0

Higher yield

BF-A

3.10%

Safer dividend

BF-A

Grade A

Faster growth

PG

6.0%

Better value

BF-A

+19% upside

BF-A vs PG — FAQ

Is BF-A or PG a better dividend stock?

On the data, PG wins more head-to-head categories (4 vs 3). BF-A offers the higher yield (3.10%), while BF-A has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.

Which has a higher dividend yield, BF-A or PG?

BF-A has the higher forward dividend yield at 3.10%, versus 2.72% for PG.

Is BF-A or PG safer?

BF-A has the higher dividend-safety score (92/100 vs 92/100), reflecting stronger payout coverage and dividend-growth history.

Is BF-A or PG better value right now?

As of Oct 28, 2026, BF-A looks like the better value: its fair-value estimate is 19% above its share price (undervalued). For PG, its fair-value estimate is 22% below its share price.

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.