BF-B vs PG: Which Is the Better Dividend Stock?
As of Oct 28, 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. BF-B offers the higher yield at 3.19%, PG has the higher dividend-safety score, and BF-B looks like the better value (its fair-value estimate is 10% below its share price).
Key facts: BF-B vs PG
Data as of · Source: SmarterDividends data
- As of Oct 28, 2026, Brown-Forman Corporation (BF-B) has the higher forward dividend yield at 3.19%, versus 2.72% for The Procter & Gamble Company (PG).
- As of Oct 28, 2026, SmarterDividends grades BF-B's dividend safety A (90/100) and PG's A (92/100).
- By SmarterDividends' count as of Oct 28, 2026, BF-B has raised its dividend for 38 consecutive years and PG for 42.
- As of Oct 28, 2026, BF-B pays out 59% of its earnings as dividends and PG pays out 65%.
- As of Oct 28, 2026, BF-B's fair-value estimate is 10% below its share price and PG's fair-value estimate is 22% below its share price, so BF-B looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BF-B vs PG: Dividend Yield, Safety & Value Compared," updated Oct 28, 2026, https://smarterdividends.com/compare/bf-b-vs-pg
| Metric | BF-B | PG |
|---|---|---|
| Forward yield | 3.19% | 2.72% |
| Annual dividend | $0.92 | $4.35 |
| Payout ratio | 59% | 65% |
| Years of growth | 38 yr | 42 yr |
| 5-yr dividend growth | 5.4% | 6.0% |
| 5-yr total return | -58% | 11% |
| Dividend safety score | 90 (A) | 92 (A) |
| Fair value estimate | $25.59 | $124.37 |
| Upside to fair value | -10% | -22% |
| Frequency | quarterly | quarterly |
| Market cap | $13.1B | $369.1B |
| P/E ratio | 18.4 | 24.0 |
Higher yield
BF-B
3.19%
Safer dividend
PG
Grade A
Faster growth
PG
6.0%
Better value
BF-B
-10% upside
BF-B vs PG — FAQ
Is BF-B or PG a better dividend stock?
On the data, PG wins more head-to-head categories (5 vs 3). BF-B offers the higher yield (3.19%), while PG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BF-B or PG?
BF-B has the higher forward dividend yield at 3.19%, versus 2.72% for PG.
Is BF-B or PG safer?
PG has the higher dividend-safety score (92/100 vs 90/100), reflecting stronger payout coverage and dividend-growth history.
Is BF-B or PG better value right now?
As of Oct 28, 2026, BF-B looks like the better value: its fair-value estimate is 10% below its share price (fairly valued). For PG, its fair-value estimate is 22% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.