SmarterDividends

BF-B vs PM: Which Is the Better Dividend Stock?

As of September 2026, BF-B (Brown-Forman Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. BF-B offers the higher yield at 3.47%, BF-B has the higher dividend-safety score, and BF-B trades at the larger discount to fair value (+16%).

MetricBF-BPM
Forward yield3.47%3.10%
Annual dividend$0.92$5.88
Payout ratio59%81%
Years of growth38 yr13 yr
5-yr dividend growth5.4%3.5%
5-yr total return-61%102%
Dividend safety score90 (A)72 (B)
Fair value estimate$30.32$174.11
Upside to fair value+16%-9%
Frequencyquarterlyquarterly
Market cap$12.0B$297.8B
P/E ratio17.126.0

Higher yield

BF-B

3.47%

Safer dividend

BF-B

Grade A

Faster growth

BF-B

5.4%

Better value

BF-B

+16% upside

BF-B vs PM — FAQ

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