SmarterDividends

BF-B vs PM: Which Is the Better Dividend Stock?

As of Oct 28, 2026, BF-B (Brown-Forman Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. BF-B offers the higher yield at 3.19%, BF-B has the higher dividend-safety score, and BF-B looks like the better value (its fair-value estimate is 10% below its share price).

Key facts: BF-B vs PM

Data as of · Source: SmarterDividends data

  • As of Oct 28, 2026, Brown-Forman Corporation (BF-B) has the higher forward dividend yield at 3.19%, versus 3.16% for Philip Morris International Inc. (PM).
  • As of Oct 28, 2026, SmarterDividends grades BF-B's dividend safety A (90/100) and PM's B (77/100).
  • By SmarterDividends' count as of Oct 28, 2026, BF-B has raised its dividend for 38 consecutive years and PM for 13.
  • As of Oct 28, 2026, BF-B pays out 59% of its earnings as dividends and PM pays out 84%.
  • As of Oct 28, 2026, BF-B's fair-value estimate is 10% below its share price and PM's fair-value estimate is 21% below its share price, so BF-B looks like the better value of the two on SmarterDividends' blended model.
Cite this page

SmarterDividends, "BF-B vs PM: Dividend Yield, Safety & Value Compared," updated Oct 28, 2026, https://smarterdividends.com/compare/bf-b-vs-pm

MetricBF-BPM
Forward yield3.19%3.16%
Annual dividend$0.92$6.40
Payout ratio59%84%
Years of growth38 yr13 yr
5-yr dividend growth5.4%3.5%
5-yr total return-58%132%
Dividend safety score90 (A)77 (B)
Fair value estimate$25.59$159.37
Upside to fair value-10%-21%
Frequencyquarterlyquarterly
Market cap$13.1B$315.8B
P/E ratio18.429.6

Higher yield

BF-B

3.19%

Safer dividend

BF-B

Grade A

Faster growth

BF-B

5.4%

Better value

BF-B

-10% upside

BF-B vs PM — FAQ

Is BF-B or PM a better dividend stock?

On the data, BF-B wins more head-to-head categories (6 vs 2). BF-B offers the higher yield (3.19%), while BF-B has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.

Which has a higher dividend yield, BF-B or PM?

BF-B has the higher forward dividend yield at 3.19%, versus 3.16% for PM.

Is BF-B or PM safer?

BF-B has the higher dividend-safety score (90/100 vs 77/100), reflecting stronger payout coverage and dividend-growth history.

Is BF-B or PM better value right now?

As of Oct 28, 2026, BF-B looks like the better value: its fair-value estimate is 10% below its share price (fairly valued). For PM, its fair-value estimate is 21% below its share price.

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.