SmarterDividends

BF-B vs PM: Which Is the Better Dividend Stock?

As of July 2026, BF-B (Brown-Forman Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. BF-B offers the higher yield at 3.59%, BF-B has the higher dividend-safety score, and BF-B trades at the larger discount to fair value (+16%).

MetricBF-BPM
Forward yield3.59%3.05%
Annual dividend$0.92$5.88
Payout ratio60%81%
Years of growth38 yr13 yr
5-yr dividend growth5.4%3.5%
5-yr total return-64%87%
Dividend safety score90 (A)70 (B)
Fair value estimate$29.59$172.87
Upside to fair value+16%-10%
Frequencyquarterlyquarterly
Market cap$12.1B$300.4B
P/E ratio16.727.2

Higher yield

BF-B

3.59%

Safer dividend

BF-B

Grade A

Faster growth

BF-B

5.4%

Better value

BF-B

+16% upside

BF-B vs PM — FAQ

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