SmarterDividends

BTI vs COST: Which Is the Better Dividend Stock?

As of July 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. BTI offers the higher yield at 5.31%, COST has the higher dividend-safety score, and BTI trades at the larger discount to fair value (+59%).

MetricBTICOST
Forward yield5.31%0.62%
Annual dividend$3.34$5.88
Payout ratio69%27%
Years of growth2 yr21 yr
5-yr dividend growth2.0%13.0%
5-yr total return67%107%
Dividend safety score64 (C)95 (A)
Fair value estimate$99.64$422.97
Upside to fair value+59%-55%
Frequencyquarterlyquarterly
Market cap$134.9B$415.0B
P/E ratio13.647.4

Higher yield

BTI

5.31%

Safer dividend

COST

Grade A

Faster growth

COST

13.0%

Better value

BTI

+59% upside

BTI vs COST — FAQ

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