COST vs RBGLY: Which Is the Better Dividend Stock?
As of Oct 23, 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. RBGLY offers the higher yield at 3.83%, COST has the higher dividend-safety score, and RBGLY looks like the better value (its fair-value estimate is 12% above its share price).
Key facts: COST vs RBGLY
Data as of · Source: SmarterDividends data
- As of Oct 23, 2026, Reckitt Benckiser Group plc (RBGLY) has the higher forward dividend yield at 3.83%, versus 0.58% for Costco Wholesale Corporation (COST).
- As of Oct 23, 2026, SmarterDividends grades COST's dividend safety A (97/100) and RBGLY's C (61/100).
- By SmarterDividends' count as of Oct 23, 2026, COST has raised its dividend for 21 consecutive years and RBGLY for 3.
- As of Oct 23, 2026, COST pays out 27% of its earnings as dividends and RBGLY pays out 49%.
- As of Oct 23, 2026, COST's fair-value estimate is 52% below its share price and RBGLY's fair-value estimate is 12% above its share price, so RBGLY looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "COST vs RBGLY: Dividend Yield, Safety & Value Compared," updated Oct 23, 2026, https://smarterdividends.com/compare/cost-vs-rbgly
| Metric | COST | RBGLY |
|---|---|---|
| Forward yield | 0.58% | 3.83% |
| Annual dividend | $5.88 | $0.58 |
| Payout ratio | 27% | 49% |
| Years of growth | 21 yr | 3 yr |
| 5-yr dividend growth | 13.0% | 4.0% |
| 5-yr total return | 83% | -12% |
| Dividend safety score | 97 (A) | 61 (C) |
| Fair value estimate | $487.61 | $16.82 |
| Upside to fair value | -52% | +12% |
| Frequency | quarterly | quarterly |
| Market cap | $451.2B | $47.7B |
| P/E ratio | 49.0 | 12.7 |
Higher yield
RBGLY
3.83%
Safer dividend
COST
Grade A
Faster growth
COST
13.0%
Better value
RBGLY
+12% upside
COST vs RBGLY — FAQ
Is COST or RBGLY a better dividend stock?
On the data, COST wins more head-to-head categories (6 vs 2). RBGLY offers the higher yield (3.83%), while COST has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, COST or RBGLY?
RBGLY has the higher forward dividend yield at 3.83%, versus 0.58% for COST.
Is COST or RBGLY safer?
COST has the higher dividend-safety score (97/100 vs 61/100), reflecting stronger payout coverage and dividend-growth history.
Is COST or RBGLY better value right now?
As of Oct 23, 2026, RBGLY looks like the better value: its fair-value estimate is 12% above its share price (fairly valued). For COST, its fair-value estimate is 52% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.