SmarterDividends

DEO vs PG: Which Is the Better Dividend Stock?

As of September 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 7 of 8 head-to-head metrics. PG offers the higher yield at 2.97%, PG has the higher dividend-safety score, and DEO trades at the larger discount to fair value (+10%).

MetricDEOPG
Forward yield2.34%2.97%
Annual dividend$2.00$4.35
Payout ratio107%64%
Years of growth0 yr42 yr
5-yr dividend growth2.6%6.0%
5-yr total return-57%2%
Dividend safety score57 (C)90 (A)
Fair value estimate$94.55$137.51
Upside to fair value+10%-6%
Frequencysemiannualquarterly
Market cap$47.6B$340.3B
P/E ratio27.422.1

Higher yield

PG

2.97%

Safer dividend

PG

Grade A

Faster growth

PG

6.0%

Better value

DEO

+10% upside

DEO vs PG — FAQ

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