SmarterDividends

COST vs DEO: Which Is the Better Dividend Stock?

As of September 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. DEO offers the higher yield at 2.34%, COST has the higher dividend-safety score, and DEO trades at the larger discount to fair value (+10%).

MetricCOSTDEO
Forward yield0.66%2.34%
Annual dividend$5.88$2.00
Payout ratio27%107%
Years of growth21 yr0 yr
5-yr dividend growth13.0%2.6%
5-yr total return82%-57%
Dividend safety score97 (A)57 (C)
Fair value estimate$441.82$94.55
Upside to fair value-51%+10%
Frequencyquarterlysemiannual
Market cap$397.1B$47.6B
P/E ratio45.027.4

Higher yield

DEO

2.34%

Safer dividend

COST

Grade A

Faster growth

COST

13.0%

Better value

DEO

+10% upside

COST vs DEO — FAQ

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.