JJSF vs PG: Which Is the Better Dividend Stock?
As of Oct 27, 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. JJSF offers the higher yield at 3.85%, PG has the higher dividend-safety score, and PG looks like the better value (its fair-value estimate is 22% below its share price).
Key facts: JJSF vs PG
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, J&J Snack Foods Corp. (JJSF) has the higher forward dividend yield at 3.85%, versus 2.72% for The Procter & Gamble Company (PG).
- As of Oct 27, 2026, SmarterDividends grades JJSF's dividend safety B (78/100) and PG's A (92/100).
- By SmarterDividends' count as of Oct 27, 2026, JJSF has raised its dividend for 20 consecutive years and PG for 42.
- As of Oct 27, 2026, JJSF pays out 124% of its earnings as dividends and PG pays out 65%.
- As of Oct 27, 2026, JJSF's fair-value estimate is 27% below its share price and PG's fair-value estimate is 22% below its share price, so PG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "JJSF vs PG: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/jjsf-vs-pg
| Metric | JJSF | PG |
|---|---|---|
| Forward yield | 3.85% | 2.72% |
| Annual dividend | $3.20 | $4.35 |
| Payout ratio | 124% | 65% |
| Years of growth | 20 yr | 42 yr |
| 5-yr dividend growth | 6.6% | 6.0% |
| 5-yr total return | -39% | 11% |
| Dividend safety score | 78 (B) | 92 (A) |
| Fair value estimate | $60.71 | $124.37 |
| Upside to fair value | -27% | -22% |
| Frequency | quarterly | quarterly |
| Market cap | $1.6B | $370.7B |
| P/E ratio | 32.2 | 24.1 |
Higher yield
JJSF
3.85%
Safer dividend
PG
Grade A
Faster growth
JJSF
6.6%
Better value
PG
-22% upside
JJSF vs PG — FAQ
Is JJSF or PG a better dividend stock?
On the data, PG wins more head-to-head categories (6 vs 2). JJSF offers the higher yield (3.85%), while PG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, JJSF or PG?
JJSF has the higher forward dividend yield at 3.85%, versus 2.72% for PG.
Is JJSF or PG safer?
PG has the higher dividend-safety score (92/100 vs 78/100), reflecting stronger payout coverage and dividend-growth history.
Is JJSF or PG better value right now?
As of Oct 27, 2026, PG looks like the better value: its fair-value estimate is 22% below its share price (overvalued). For JJSF, its fair-value estimate is 27% below its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.