COST vs JJSF: Which Is the Better Dividend Stock?
As of Oct 27, 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. JJSF offers the higher yield at 3.85%, COST has the higher dividend-safety score, and JJSF looks like the better value (its fair-value estimate is 27% below its share price).
Key facts: COST vs JJSF
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, J&J Snack Foods Corp. (JJSF) has the higher forward dividend yield at 3.85%, versus 0.59% for Costco Wholesale Corporation (COST).
- As of Oct 27, 2026, SmarterDividends grades COST's dividend safety A (97/100) and JJSF's B (78/100).
- By SmarterDividends' count as of Oct 27, 2026, COST has raised its dividend for 21 consecutive years and JJSF for 20.
- As of Oct 27, 2026, COST pays out 27% of its earnings as dividends and JJSF pays out 124%.
- As of Oct 27, 2026, COST's fair-value estimate is 51% below its share price and JJSF's fair-value estimate is 27% below its share price, so JJSF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "COST vs JJSF: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/cost-vs-jjsf
| Metric | COST | JJSF |
|---|---|---|
| Forward yield | 0.59% | 3.85% |
| Annual dividend | $5.88 | $3.20 |
| Payout ratio | 27% | 124% |
| Years of growth | 21 yr | 20 yr |
| 5-yr dividend growth | 13.0% | 6.6% |
| 5-yr total return | 86% | -39% |
| Dividend safety score | 97 (A) | 78 (B) |
| Fair value estimate | $489.60 | $60.71 |
| Upside to fair value | -51% | -27% |
| Frequency | quarterly | quarterly |
| Market cap | $445.4B | $1.6B |
| P/E ratio | 48.4 | 32.2 |
Higher yield
JJSF
3.85%
Safer dividend
COST
Grade A
Faster growth
COST
13.0%
Better value
JJSF
-27% upside
COST vs JJSF — FAQ
Is COST or JJSF a better dividend stock?
On the data, COST wins more head-to-head categories (6 vs 2). JJSF offers the higher yield (3.85%), while COST has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, COST or JJSF?
JJSF has the higher forward dividend yield at 3.85%, versus 0.59% for COST.
Is COST or JJSF safer?
COST has the higher dividend-safety score (97/100 vs 78/100), reflecting stronger payout coverage and dividend-growth history.
Is COST or JJSF better value right now?
As of Oct 27, 2026, JJSF looks like the better value: its fair-value estimate is 27% below its share price (overvalued). For COST, its fair-value estimate is 51% below its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.