COST vs JJSF: Which Is the Better Dividend Stock?
As of July 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. JJSF offers the higher yield at 4.17%, COST has the higher dividend-safety score, and JJSF trades at the larger discount to fair value (-12%).
| Metric | COST | JJSF |
|---|---|---|
| Forward yield | 0.62% | 4.17% |
| Annual dividend | $5.88 | $3.20 |
| Payout ratio | 27% | 107% |
| Years of growth | 21 yr | 20 yr |
| 5-yr dividend growth | 13.0% | 6.6% |
| 5-yr total return | 107% | -53% |
| Dividend safety score | 95 (A) | 79 (B) |
| Fair value estimate | $422.97 | $67.31 |
| Upside to fair value | -55% | -12% |
| Frequency | quarterly | quarterly |
| Market cap | $415.0B | $1.5B |
| P/E ratio | 47.4 | 25.7 |
Higher yield
JJSF
4.17%
Safer dividend
COST
Grade A
Faster growth
COST
13.0%
Better value
JJSF
-12% upside
COST vs JJSF — FAQ
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