SmarterDividends

PG vs PRBZF: Which Is the Better Dividend Stock?

As of Oct 27, 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. PRBZF offers the higher yield at 4.58%, PG has the higher dividend-safety score, and PRBZF looks like the better value (its fair-value estimate is 15% above its share price).

Key facts: PG vs PRBZF

Data as of · Source: SmarterDividends data

  • As of Oct 27, 2026, Premium Brands Holdings Corporation (PRBZF) has the higher forward dividend yield at 4.58%, versus 2.72% for The Procter & Gamble Company (PG).
  • As of Oct 27, 2026, SmarterDividends grades PG's dividend safety A (92/100) and PRBZF's D (38/100).
  • By SmarterDividends' count as of Oct 27, 2026, PG has raised its dividend for 42 consecutive years and PRBZF for 0.
  • As of Oct 27, 2026, PG's fair-value estimate is 22% below its share price and PRBZF's fair-value estimate is 15% above its share price, so PRBZF looks like the better value of the two on SmarterDividends' blended model.
Cite this page

SmarterDividends, "PG vs PRBZF: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/pg-vs-prbzf

MetricPGPRBZF
Forward yield2.72%4.58%
Annual dividend$4.35$2.39
Payout ratio65%507%
Years of growth42 yr0 yr
5-yr dividend growth6.0%7.2%
5-yr total return11%-47%
Dividend safety score92 (A)38 (D)
Fair value estimate$124.37$59.94
Upside to fair value-22%+15%
Frequencyquarterlyquarterly
Market cap$370.7B$2.7B
P/E ratio24.1108.8

Higher yield

PRBZF

4.58%

Safer dividend

PG

Grade A

Faster growth

PRBZF

7.2%

Better value

PRBZF

+15% upside

PG vs PRBZF — FAQ

Is PG or PRBZF a better dividend stock?

On the data, PG wins more head-to-head categories (5 vs 3). PRBZF offers the higher yield (4.58%), while PG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.

Which has a higher dividend yield, PG or PRBZF?

PRBZF has the higher forward dividend yield at 4.58%, versus 2.72% for PG.

Is PG or PRBZF safer?

PG has the higher dividend-safety score (92/100 vs 38/100), reflecting stronger payout coverage and dividend-growth history.

Is PG or PRBZF better value right now?

As of Oct 27, 2026, PRBZF looks like the better value: its fair-value estimate is 15% above its share price (fairly valued). For PG, its fair-value estimate is 22% below its share price.

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.