PG vs WVVIP: Which Is the Better Dividend Stock?
As of Oct 27, 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. WVVIP offers the higher yield at 7.83%, PG has the higher dividend-safety score, and WVVIP looks like the better value (its fair-value estimate is 14% below its share price).
Key facts: PG vs WVVIP
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, Willamette Valley Vineyards, Inc. (WVVIP) has the higher forward dividend yield at 7.83%, versus 2.72% for The Procter & Gamble Company (PG).
- As of Oct 27, 2026, SmarterDividends grades PG's dividend safety A (92/100) and WVVIP's B (77/100).
- By SmarterDividends' count as of Oct 27, 2026, PG has raised its dividend for 42 consecutive years and WVVIP for 0.
- As of Oct 27, 2026, PG's fair-value estimate is 22% below its share price and WVVIP's fair-value estimate is 14% below its share price, so WVVIP looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "PG vs WVVIP: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/pg-vs-wvvip
| Metric | PG | WVVIP |
|---|---|---|
| Forward yield | 2.72% | 7.83% |
| Annual dividend | $4.35 | $0.22 |
| Payout ratio | 65% | — |
| Years of growth | 42 yr | 0 yr |
| 5-yr dividend growth | 6.0% | 0.0% |
| 5-yr total return | 11% | -61% |
| Dividend safety score | 92 (A) | 77 (B) |
| Fair value estimate | $124.37 | $2.41 |
| Upside to fair value | -22% | -14% |
| Frequency | quarterly | annual |
| Market cap | $370.7B | — |
| P/E ratio | 24.1 | 20.8 |
Higher yield
WVVIP
7.83%
Safer dividend
PG
Grade A
Faster growth
PG
6.0%
Better value
WVVIP
-14% upside
PG vs WVVIP — FAQ
Is PG or WVVIP a better dividend stock?
On the data, PG wins more head-to-head categories (5 vs 2). WVVIP offers the higher yield (7.83%), while PG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, PG or WVVIP?
WVVIP has the higher forward dividend yield at 7.83%, versus 2.72% for PG.
Is PG or WVVIP safer?
PG has the higher dividend-safety score (92/100 vs 77/100), reflecting stronger payout coverage and dividend-growth history.
Is PG or WVVIP better value right now?
As of Oct 27, 2026, WVVIP looks like the better value: its fair-value estimate is 14% below its share price (fairly valued). For PG, its fair-value estimate is 22% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.