COST vs WVVIP: Which Is the Better Dividend Stock?
As of Oct 27, 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. WVVIP offers the higher yield at 7.83%, COST has the higher dividend-safety score, and WVVIP looks like the better value (its fair-value estimate is 14% below its share price).
Key facts: COST vs WVVIP
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, Willamette Valley Vineyards, Inc. (WVVIP) has the higher forward dividend yield at 7.83%, versus 0.59% for Costco Wholesale Corporation (COST).
- As of Oct 27, 2026, SmarterDividends grades COST's dividend safety A (97/100) and WVVIP's B (77/100).
- By SmarterDividends' count as of Oct 27, 2026, COST has raised its dividend for 21 consecutive years and WVVIP for 0.
- As of Oct 27, 2026, COST's fair-value estimate is 51% below its share price and WVVIP's fair-value estimate is 14% below its share price, so WVVIP looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "COST vs WVVIP: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/cost-vs-wvvip
| Metric | COST | WVVIP |
|---|---|---|
| Forward yield | 0.59% | 7.83% |
| Annual dividend | $5.88 | $0.22 |
| Payout ratio | 27% | — |
| Years of growth | 21 yr | 0 yr |
| 5-yr dividend growth | 13.0% | 0.0% |
| 5-yr total return | 86% | -61% |
| Dividend safety score | 97 (A) | 77 (B) |
| Fair value estimate | $489.60 | $2.41 |
| Upside to fair value | -51% | -14% |
| Frequency | quarterly | annual |
| Market cap | $445.4B | — |
| P/E ratio | 48.4 | 20.8 |
Higher yield
WVVIP
7.83%
Safer dividend
COST
Grade A
Faster growth
COST
13.0%
Better value
WVVIP
-14% upside
COST vs WVVIP — FAQ
Is COST or WVVIP a better dividend stock?
On the data, COST wins more head-to-head categories (5 vs 2). WVVIP offers the higher yield (7.83%), while COST has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, COST or WVVIP?
WVVIP has the higher forward dividend yield at 7.83%, versus 0.59% for COST.
Is COST or WVVIP safer?
COST has the higher dividend-safety score (97/100 vs 77/100), reflecting stronger payout coverage and dividend-growth history.
Is COST or WVVIP better value right now?
As of Oct 27, 2026, WVVIP looks like the better value: its fair-value estimate is 14% below its share price (fairly valued). For COST, its fair-value estimate is 51% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.