SmarterDividends

COST vs WVVIP: Which Is the Better Dividend Stock?

As of September 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. WVVIP offers the higher yield at 6.83%, COST has the higher dividend-safety score, and WVVIP trades at the larger discount to fair value (+5%).

MetricCOSTWVVIP
Forward yield0.65%6.83%
Annual dividend$5.88$0.22
Payout ratio27%
Years of growth21 yr0 yr
5-yr dividend growth13.0%0.0%
5-yr total return101%-59%
Dividend safety score95 (A)77 (B)
Fair value estimate$426.27$2.92
Upside to fair value-53%+5%
Frequencyquarterlyannual
Market cap$401.2B
P/E ratio45.521.1

Higher yield

WVVIP

6.83%

Safer dividend

COST

Grade A

Faster growth

COST

13.0%

Better value

WVVIP

+5% upside

COST vs WVVIP — FAQ

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.