SmarterDividends

BFH-PB vs JPM: Which Is the Better Dividend Stock?

As of September 2026, JPM (JPMorgan Chase & Co.) screens as the stronger dividend stock, winning 3 of 4 head-to-head metrics. BFH-PB offers the higher yield at 12.21%, JPM has the higher dividend-safety score, and JPM trades at the larger discount to fair value (+81%).

MetricBFH-PBJPM
Forward yield12.21%1.89%
Annual dividend$3.03$6.60
Payout ratio26%
Years of growth0 yr15 yr
5-yr dividend growth9.0%
5-yr total return106%
Dividend safety score82 (A)
Fair value estimate$44.43$632.41
Upside to fair value+79%+81%
Frequencyannualquarterly
Market cap$929.5B
P/E ratio15.0

Higher yield

BFH-PB

12.21%

Safer dividend

JPM

Grade A

Faster growth

JPM

9.0%

Better value

JPM

+81% upside

BFH-PB vs JPM — FAQ

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