SmarterDividends

BFH-PB vs V: Which Is the Better Dividend Stock?

As of September 2026, BFH-PB (Bread Financial Holdings, Inc.) screens as the stronger dividend stock, winning 3 of 4 head-to-head metrics. BFH-PB offers the higher yield at 12.21%, V has the higher dividend-safety score, and BFH-PB trades at the larger discount to fair value (+79%).

MetricBFH-PBV
Forward yield12.21%0.73%
Annual dividend$3.03$2.68
Payout ratio22%
Years of growth0 yr17 yr
5-yr dividend growth14.9%
5-yr total return74%
Dividend safety score93 (A)
Fair value estimate$44.43$352.78
Upside to fair value+79%-4%
Frequencyannualquarterly
Market cap$691.4B
P/E ratio31.3

Higher yield

BFH-PB

12.21%

Safer dividend

V

Grade A

Faster growth

V

14.9%

Better value

BFH-PB

+79% upside

BFH-PB vs V — FAQ

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