BKNG vs MCD: Which Is the Better Dividend Stock?
As of September 2026, MCD (McDonald's Corporation) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. MCD offers the higher yield at 2.89%, MCD has the higher dividend-safety score, and BKNG trades at the larger discount to fair value (+61%).
| Metric | BKNG | MCD |
|---|---|---|
| Forward yield | 0.96% | 2.89% |
| Annual dividend | $1.68 | $7.44 |
| Payout ratio | 18% | 60% |
| Years of growth | 1 yr | 17 yr |
| 5-yr dividend growth | — | 7.3% |
| 5-yr total return | 83% | 5% |
| Dividend safety score | 74 (B) | 88 (A) |
| Fair value estimate | $279.44 | $215.78 |
| Upside to fair value | +61% | -15% |
| Frequency | quarterly | quarterly |
| Market cap | $128.7B | $178.9B |
| P/E ratio | 19.5 | 20.9 |
Higher yield
MCD
2.89%
Safer dividend
MCD
Grade A
Faster growth
MCD
7.3%
Better value
BKNG
+61% upside
BKNG vs MCD — FAQ
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