SmarterDividends

BKNG vs MCD: Which Is the Better Dividend Stock?

As of September 2026, MCD (McDonald's Corporation) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. MCD offers the higher yield at 2.89%, MCD has the higher dividend-safety score, and BKNG trades at the larger discount to fair value (+61%).

MetricBKNGMCD
Forward yield0.96%2.89%
Annual dividend$1.68$7.44
Payout ratio18%60%
Years of growth1 yr17 yr
5-yr dividend growth7.3%
5-yr total return83%5%
Dividend safety score74 (B)88 (A)
Fair value estimate$279.44$215.78
Upside to fair value+61%-15%
Frequencyquarterlyquarterly
Market cap$128.7B$178.9B
P/E ratio19.520.9

Higher yield

MCD

2.89%

Safer dividend

MCD

Grade A

Faster growth

MCD

7.3%

Better value

BKNG

+61% upside

BKNG vs MCD — FAQ

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