BKNG vs HD: Which Is the Better Dividend Stock?
As of Nov 5, 2026, HD (The Home Depot, Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. HD offers the higher yield at 2.62%, HD has the higher dividend-safety score, and BKNG looks like the better value (its fair-value estimate is 41% above its share price).
Key facts: BKNG vs HD
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, The Home Depot, Inc. (HD) has the higher forward dividend yield at 2.62%, versus 0.98% for Booking Holdings Inc. (BKNG).
- As of Nov 5, 2026, SmarterDividends grades BKNG's dividend safety B (72/100) and HD's A (85/100).
- By SmarterDividends' count as of Nov 5, 2026, BKNG has raised its dividend for 1 consecutive years and HD for 16.
- As of Nov 5, 2026, BKNG pays out 18% of its earnings as dividends and HD pays out 65%.
- As of Nov 5, 2026, BKNG's fair-value estimate is 41% above its share price and HD's fair-value estimate is 26% below its share price, so BKNG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BKNG vs HD: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/bkng-vs-hd
| Metric | BKNG | HD |
|---|---|---|
| Forward yield | 0.98% | 2.62% |
| Annual dividend | $1.68 | $9.32 |
| Payout ratio | 18% | 65% |
| Years of growth | 1 yr | 16 yr |
| 5-yr dividend growth | — | 8.9% |
| 5-yr total return | 76% | -18% |
| Dividend safety score | 72 (B) | 85 (A) |
| Fair value estimate | $234.85 | $262.27 |
| Upside to fair value | +41% | -26% |
| Frequency | quarterly | quarterly |
| Market cap | $123.7B | $351.4B |
| P/E ratio | 18.0 | 24.6 |
Higher yield
HD
2.62%
Safer dividend
HD
Grade A
Faster growth
HD
8.9%
Better value
BKNG
+41% upside
BKNG vs HD — FAQ
Is BKNG or HD a better dividend stock?
On the data, HD wins more head-to-head categories (4 vs 3). HD offers the higher yield (2.62%), while HD has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BKNG or HD?
HD has the higher forward dividend yield at 2.62%, versus 0.98% for BKNG.
Is BKNG or HD safer?
HD has the higher dividend-safety score (85/100 vs 72/100), reflecting stronger payout coverage and dividend-growth history.
Is BKNG or HD better value right now?
As of Nov 5, 2026, BKNG looks like the better value: its fair-value estimate is 41% above its share price (undervalued). For HD, its fair-value estimate is 26% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.