SmarterDividends

BKNG vs TOYOF: Which Is the Better Dividend Stock?

As of September 2026, BKNG (Booking Holdings Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. TOYOF offers the higher yield at 3.34%, BKNG has the higher dividend-safety score, and TOYOF trades at the larger discount to fair value (+93%).

MetricBKNGTOYOF
Forward yield1.00%3.34%
Annual dividend$1.68$0.64
Payout ratio18%27%
Years of growth1 yr3 yr
5-yr dividend growth8.4%
5-yr total return73%7%
Dividend safety score74 (B)54 (C)
Fair value estimate$274.32$36.88
Upside to fair value+63%+93%
Frequencyquarterlysemiannual
Market cap$130.1B$226.2B
P/E ratio18.78.5

Higher yield

TOYOF

3.34%

Safer dividend

BKNG

Grade B

Faster growth

TOYOF

8.4%

Better value

TOYOF

+93% upside

BKNG vs TOYOF — FAQ

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