BKNG vs TOYOF: Which Is the Better Dividend Stock?
As of September 2026, BKNG (Booking Holdings Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. TOYOF offers the higher yield at 3.34%, BKNG has the higher dividend-safety score, and TOYOF trades at the larger discount to fair value (+93%).
| Metric | BKNG | TOYOF |
|---|---|---|
| Forward yield | 1.00% | 3.34% |
| Annual dividend | $1.68 | $0.64 |
| Payout ratio | 18% | 27% |
| Years of growth | 1 yr | 3 yr |
| 5-yr dividend growth | — | 8.4% |
| 5-yr total return | 73% | 7% |
| Dividend safety score | 74 (B) | 54 (C) |
| Fair value estimate | $274.32 | $36.88 |
| Upside to fair value | +63% | +93% |
| Frequency | quarterly | semiannual |
| Market cap | $130.1B | $226.2B |
| P/E ratio | 18.7 | 8.5 |
Higher yield
TOYOF
3.34%
Safer dividend
BKNG
Grade B
Faster growth
TOYOF
8.4%
Better value
TOYOF
+93% upside
BKNG vs TOYOF — FAQ
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