BKNG vs TOYOF: Which Is the Better Dividend Stock?
As of September 2026, BKNG (Booking Holdings Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. TOYOF offers the higher yield at 3.13%, BKNG has the higher dividend-safety score, and TOYOF trades at the larger discount to fair value (+88%).
| Metric | BKNG | TOYOF |
|---|---|---|
| Forward yield | 0.96% | 3.13% |
| Annual dividend | $1.68 | $0.64 |
| Payout ratio | 18% | 27% |
| Years of growth | 1 yr | 3 yr |
| 5-yr dividend growth | — | 8.4% |
| 5-yr total return | 83% | 9% |
| Dividend safety score | 74 (B) | 54 (C) |
| Fair value estimate | $279.44 | $37.34 |
| Upside to fair value | +61% | +88% |
| Frequency | quarterly | semiannual |
| Market cap | $128.7B | $231.3B |
| P/E ratio | 19.5 | 8.8 |
Higher yield
TOYOF
3.13%
Safer dividend
BKNG
Grade B
Faster growth
TOYOF
8.4%
Better value
TOYOF
+88% upside
BKNG vs TOYOF — FAQ
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