BKNG vs TOYOF: Which Is the Better Dividend Stock?
As of Nov 5, 2026, BKNG (Booking Holdings Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. TOYOF offers the higher yield at 3.20%, BKNG has the higher dividend-safety score, and TOYOF looks like the better value (its fair-value estimate is 60% above its share price).
Key facts: BKNG vs TOYOF
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Toyota Motor Corporation (TOYOF) has the higher forward dividend yield at 3.20%, versus 0.98% for Booking Holdings Inc. (BKNG).
- As of Nov 5, 2026, SmarterDividends grades BKNG's dividend safety B (72/100) and TOYOF's C (51/100).
- By SmarterDividends' count as of Nov 5, 2026, BKNG has raised its dividend for 1 consecutive years and TOYOF for 3.
- As of Nov 5, 2026, BKNG pays out 18% of its earnings as dividends and TOYOF pays out 27%.
- As of Nov 5, 2026, BKNG's fair-value estimate is 41% above its share price and TOYOF's fair-value estimate is 60% above its share price, so TOYOF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BKNG vs TOYOF: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/bkng-vs-toyof
| Metric | BKNG | TOYOF |
|---|---|---|
| Forward yield | 0.98% | 3.20% |
| Annual dividend | $1.68 | $0.63 |
| Payout ratio | 18% | 27% |
| Years of growth | 1 yr | 3 yr |
| 5-yr dividend growth | — | 8.4% |
| 5-yr total return | 76% | 7% |
| Dividend safety score | 72 (B) | 51 (C) |
| Fair value estimate | $234.85 | $34.79 |
| Upside to fair value | +41% | +60% |
| Frequency | quarterly | semiannual |
| Market cap | $123.7B | $255.7B |
| P/E ratio | 18.0 | 9.5 |
Higher yield
TOYOF
3.20%
Safer dividend
BKNG
Grade B
Faster growth
TOYOF
8.4%
Better value
TOYOF
+60% upside
BKNG vs TOYOF — FAQ
Is BKNG or TOYOF a better dividend stock?
On the data, BKNG wins more head-to-head categories (4 vs 3). TOYOF offers the higher yield (3.20%), while BKNG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BKNG or TOYOF?
TOYOF has the higher forward dividend yield at 3.20%, versus 0.98% for BKNG.
Is BKNG or TOYOF safer?
BKNG has the higher dividend-safety score (72/100 vs 51/100), reflecting stronger payout coverage and dividend-growth history.
Is BKNG or TOYOF better value right now?
As of Nov 5, 2026, TOYOF looks like the better value: its fair-value estimate is 60% above its share price (undervalued). For BKNG, its fair-value estimate is 41% above its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.