BABA vs BKNG: Which Is the Better Dividend Stock?
As of Nov 5, 2026, BKNG (Booking Holdings Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. BABA offers the higher yield at 1.00%, BKNG has the higher dividend-safety score, and BKNG looks like the better value (its fair-value estimate is 41% above its share price).
Key facts: BABA vs BKNG
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Alibaba Group Holding Limited (BABA) has the higher forward dividend yield at 1.00%, versus 0.98% for Booking Holdings Inc. (BKNG).
- As of Nov 5, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and BKNG's B (72/100).
- By SmarterDividends' count as of Nov 5, 2026, BABA has raised its dividend for 2 consecutive years and BKNG for 1.
- As of Nov 5, 2026, BABA pays out 25% of its earnings as dividends and BKNG pays out 18%.
- As of Nov 5, 2026, BABA's fair-value estimate is 39% below its share price and BKNG's fair-value estimate is 41% above its share price, so BKNG looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs BKNG: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/baba-vs-bkng
| Metric | BABA | BKNG |
|---|---|---|
| Forward yield | 1.00% | 0.98% |
| Annual dividend | $1.05 | $1.68 |
| Payout ratio | 25% | 18% |
| Years of growth | 2 yr | 1 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | -23% | 76% |
| Dividend safety score | 58 (C) | 72 (B) |
| Fair value estimate | $65.48 | $234.85 |
| Upside to fair value | -39% | +41% |
| Frequency | annual | quarterly |
| Market cap | $266.1B | $123.7B |
| P/E ratio | 25.9 | 18.0 |
Higher yield
BABA
1.00%
Safer dividend
BKNG
Grade B
Faster growth
BABA
—
Better value
BKNG
+41% upside
BABA vs BKNG — FAQ
Is BABA or BKNG a better dividend stock?
On the data, BKNG wins more head-to-head categories (5 vs 2). BABA offers the higher yield (1.00%), while BKNG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or BKNG?
BABA has the higher forward dividend yield at 1.00%, versus 0.98% for BKNG.
Is BABA or BKNG safer?
BKNG has the higher dividend-safety score (72/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or BKNG better value right now?
As of Nov 5, 2026, BKNG looks like the better value: its fair-value estimate is 41% above its share price (undervalued). For BABA, its fair-value estimate is 39% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.