BABA vs BKNG: Which Is the Better Dividend Stock?
As of September 2026, BKNG (Booking Holdings Inc.) screens as the stronger dividend stock, winning 5 of 6 head-to-head metrics. BABA offers the higher yield at 0.96%, BKNG has the higher dividend-safety score, and BKNG trades at the larger discount to fair value (+61%).
| Metric | BABA | BKNG |
|---|---|---|
| Forward yield | 0.96% | 0.96% |
| Annual dividend | $1.05 | $1.68 |
| Payout ratio | 24% | 18% |
| Years of growth | 2 yr | 1 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | -26% | 83% |
| Dividend safety score | 58 (C) | 74 (B) |
| Fair value estimate | $90.75 | $279.44 |
| Upside to fair value | -17% | +61% |
| Frequency | annual | quarterly |
| Market cap | $271.8B | $128.7B |
| P/E ratio | 24.7 | 19.5 |
Higher yield
BABA
0.96%
Safer dividend
BKNG
Grade B
Faster growth
BABA
—
Better value
BKNG
+61% upside
BABA vs BKNG — FAQ
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