CHD vs COST: Which Is the Better Dividend Stock?
As of September 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. CHD offers the higher yield at 1.30%, CHD has the higher dividend-safety score, and CHD trades at the larger discount to fair value (-22%).
| Metric | CHD | COST |
|---|---|---|
| Forward yield | 1.30% | 0.66% |
| Annual dividend | $1.23 | $5.88 |
| Payout ratio | 39% | 27% |
| Years of growth | 29 yr | 21 yr |
| 5-yr dividend growth | 4.2% | 13.0% |
| 5-yr total return | 8% | 82% |
| Dividend safety score | 97 (A) | 97 (A) |
| Fair value estimate | $73.88 | $441.82 |
| Upside to fair value | -22% | -51% |
| Frequency | quarterly | quarterly |
| Market cap | $22.5B | $397.1B |
| P/E ratio | 30.4 | 45.0 |
Higher yield
CHD
1.30%
Safer dividend
CHD
Grade A
Faster growth
COST
13.0%
Better value
CHD
-22% upside
CHD vs COST — FAQ
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