SmarterDividends

CHD vs PG: Which Is the Better Dividend Stock?

As of September 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. PG offers the higher yield at 2.97%, CHD has the higher dividend-safety score, and PG trades at the larger discount to fair value (-6%).

MetricCHDPG
Forward yield1.30%2.97%
Annual dividend$1.23$4.35
Payout ratio39%64%
Years of growth29 yr42 yr
5-yr dividend growth4.2%6.0%
5-yr total return8%2%
Dividend safety score97 (A)90 (A)
Fair value estimate$73.88$137.51
Upside to fair value-22%-6%
Frequencyquarterlyquarterly
Market cap$22.5B$340.3B
P/E ratio30.422.1

Higher yield

PG

2.97%

Safer dividend

CHD

Grade A

Faster growth

PG

6.0%

Better value

PG

-6% upside

CHD vs PG — FAQ

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