ASBA vs GOOGL: Which Is the Better Dividend Stock?
As of Oct 18, 2026, ASBA (ASSOCIATED BANC-CORP) screens as the stronger dividend stock, winning 4 of 5 head-to-head metrics. ASBA offers the higher yield at 6.66%, ASBA has the higher dividend-safety score, and ASBA looks like the better value (its fair-value estimate is 17% above its share price).
Key facts: ASBA vs GOOGL
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, ASSOCIATED BANC-CORP (ASBA) has the higher forward dividend yield at 6.66%, versus 0.26% for Alphabet Inc. (GOOGL).
- As of Oct 18, 2026, SmarterDividends grades ASBA's dividend safety B (78/100) and GOOGL's B (76/100).
- As of Oct 18, 2026, ASBA's fair-value estimate is 17% above its share price and GOOGL's fair-value estimate is 9% above its share price, so ASBA looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "ASBA vs GOOGL: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/asba-vs-googl
| Metric | ASBA | GOOGL |
|---|---|---|
| Forward yield | 6.66% | 0.26% |
| Annual dividend | $1.66 | $0.88 |
| Payout ratio | — | 4% |
| Years of growth | 0 yr | 1 yr |
| 5-yr dividend growth | — | — |
| 5-yr total return | — | 140% |
| Dividend safety score | 78 (B) | 76 (B) |
| Fair value estimate | $29.11 | $371.32 |
| Upside to fair value | +17% | +9% |
| Frequency | quarterly | quarterly |
| Market cap | — | $4.2T |
| P/E ratio | — | 17.1 |
Higher yield
ASBA
6.66%
Safer dividend
ASBA
Grade B
Faster growth
ASBA
—
Better value
ASBA
+17% upside
ASBA vs GOOGL — FAQ
Is ASBA or GOOGL a better dividend stock?
On the data, ASBA wins more head-to-head categories (4 vs 1). ASBA offers the higher yield (6.66%), while ASBA has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, ASBA or GOOGL?
ASBA has the higher forward dividend yield at 6.66%, versus 0.26% for GOOGL.
Is ASBA or GOOGL safer?
ASBA has the higher dividend-safety score (78/100 vs 76/100), reflecting stronger payout coverage and dividend-growth history.
Is ASBA or GOOGL better value right now?
As of Oct 18, 2026, ASBA looks like the better value: its fair-value estimate is 17% above its share price (undervalued). For GOOGL, its fair-value estimate is 9% above its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.