BABA vs HOFT: Which Is the Better Dividend Stock?
As of Oct 18, 2026, BABA (Alibaba Group Holding Limited) screens as the stronger dividend stock, winning 6 of 7 head-to-head metrics. HOFT offers the higher yield at 3.58%, BABA has the higher dividend-safety score, and BABA looks like the better value (its fair-value estimate is 1% below its share price).
Key facts: BABA vs HOFT
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Hooker Furnishings Corporation (HOFT) has the higher forward dividend yield at 3.58%, versus 0.96% for Alibaba Group Holding Limited (BABA).
- As of Oct 18, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and HOFT's C (56/100).
- By SmarterDividends' count as of Oct 18, 2026, BABA has raised its dividend for 2 consecutive years and HOFT for 0.
- As of Oct 18, 2026, BABA pays out 25% of its earnings as dividends and HOFT pays out 239%.
- As of Oct 18, 2026, BABA's fair-value estimate is 1% below its share price and HOFT's fair-value estimate is 25% below its share price, so BABA looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs HOFT: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/baba-vs-hoft
| Metric | BABA | HOFT |
|---|---|---|
| Forward yield | 0.96% | 3.58% |
| Annual dividend | $1.05 | $0.46 |
| Payout ratio | 25% | 239% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | 4.1% |
| 5-yr total return | -14% | -46% |
| Dividend safety score | 58 (C) | 56 (C) |
| Fair value estimate | $107.90 | $9.63 |
| Upside to fair value | -1% | -25% |
| Frequency | annual | quarterly |
| Market cap | $271.4B | $137.4M |
| P/E ratio | 26.4 | — |
Higher yield
HOFT
3.58%
Safer dividend
BABA
Grade C
Faster growth
HOFT
4.1%
Better value
BABA
-1% upside
BABA vs HOFT — FAQ
Is BABA or HOFT a better dividend stock?
On the data, BABA wins more head-to-head categories (6 vs 1). HOFT offers the higher yield (3.58%), while BABA has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or HOFT?
HOFT has the higher forward dividend yield at 3.58%, versus 0.96% for BABA.
Is BABA or HOFT safer?
BABA has the higher dividend-safety score (58/100 vs 56/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or HOFT better value right now?
As of Oct 18, 2026, BABA looks like the better value: its fair-value estimate is 1% below its share price (fairly valued). For HOFT, its fair-value estimate is 25% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.