BABA vs JOUT: Which Is the Better Dividend Stock?
As of Oct 18, 2026, JOUT (Johnson Outdoors Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. JOUT offers the higher yield at 3.04%, JOUT has the higher dividend-safety score, and JOUT looks like the better value (its fair-value estimate is 46% above its share price).
Key facts: BABA vs JOUT
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Johnson Outdoors Inc. (JOUT) has the higher forward dividend yield at 3.04%, versus 0.96% for Alibaba Group Holding Limited (BABA).
- As of Oct 18, 2026, SmarterDividends grades BABA's dividend safety C (58/100) and JOUT's A (84/100).
- By SmarterDividends' count as of Oct 18, 2026, BABA has raised its dividend for 2 consecutive years and JOUT for 0.
- As of Oct 18, 2026, BABA pays out 25% of its earnings as dividends and JOUT pays out 278%.
- As of Oct 18, 2026, BABA's fair-value estimate is 1% below its share price and JOUT's fair-value estimate is 46% above its share price, so JOUT looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABA vs JOUT: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/baba-vs-jout
| Metric | BABA | JOUT |
|---|---|---|
| Forward yield | 0.96% | 3.04% |
| Annual dividend | $1.05 | $1.32 |
| Payout ratio | 25% | 278% |
| Years of growth | 2 yr | 0 yr |
| 5-yr dividend growth | — | 12.9% |
| 5-yr total return | -14% | -58% |
| Dividend safety score | 58 (C) | 84 (A) |
| Fair value estimate | $107.90 | $63.24 |
| Upside to fair value | -1% | +46% |
| Frequency | annual | quarterly |
| Market cap | $271.4B | $455.2M |
| P/E ratio | 26.4 | — |
Higher yield
JOUT
3.04%
Safer dividend
JOUT
Grade A
Faster growth
JOUT
12.9%
Better value
JOUT
+46% upside
BABA vs JOUT — FAQ
Is BABA or JOUT a better dividend stock?
On the data, JOUT wins more head-to-head categories (4 vs 3). JOUT offers the higher yield (3.04%), while JOUT has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABA or JOUT?
JOUT has the higher forward dividend yield at 3.04%, versus 0.96% for BABA.
Is BABA or JOUT safer?
JOUT has the higher dividend-safety score (84/100 vs 58/100), reflecting stronger payout coverage and dividend-growth history.
Is BABA or JOUT better value right now?
As of Oct 18, 2026, JOUT looks like the better value: its fair-value estimate is 46% above its share price (undervalued). For BABA, its fair-value estimate is 1% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.


