SmarterDividends

BABAF vs WSM: Which Is the Better Dividend Stock?

As of September 2026, WSM (Williams-Sonoma, Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. WSM offers the higher yield at 1.36%, WSM has the higher dividend-safety score, and BABAF trades at the larger discount to fair value (-18%).

MetricBABAFWSM
Forward yield0.98%1.36%
Annual dividend$0.13$3.04
Payout ratio24%29%
Years of growth2 yr19 yr
5-yr dividend growth21.0%
5-yr total return-34%141%
Dividend safety score76 (B)94 (A)
Fair value estimate$11.26$182.19
Upside to fair value-18%-19%
Frequencyannualquarterly
Market cap$273.4B$26.4B
P/E ratio25.023.0

Higher yield

WSM

1.36%

Safer dividend

WSM

Grade A

Faster growth

WSM

21.0%

Better value

BABAF

-18% upside

BABAF vs WSM — FAQ

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