SmarterDividends

BABAF vs WSM: Which Is the Better Dividend Stock?

As of July 2026, WSM (Williams-Sonoma, Inc.) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. WSM offers the higher yield at 1.33%, WSM has the higher dividend-safety score, and BABAF trades at the larger discount to fair value (+4%).

MetricBABAFWSM
Forward yield0.89%1.33%
Annual dividend$0.13$3.04
Payout ratio17%31%
Years of growth2 yr19 yr
5-yr dividend growth21.0%
5-yr total return-30%145%
Dividend safety score76 (B)93 (A)
Fair value estimate$15.43$158.09
Upside to fair value+4%-31%
Frequencyannualquarterly
Market cap$293.6B$26.3B
P/E ratio18.925.6

Higher yield

WSM

1.33%

Safer dividend

WSM

Grade A

Faster growth

WSM

21.0%

Better value

BABAF

+4% upside

BABAF vs WSM — FAQ

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