BABAF vs WSM: Which Is the Better Dividend Stock?
As of Nov 5, 2026, WSM (Williams-Sonoma, Inc.) screens as the stronger dividend stock, winning 6 of 7 head-to-head metrics. WSM offers the higher yield at 1.13%, WSM has the higher dividend-safety score, and WSM looks like the better value (its fair-value estimate is 28% below its share price).
Key facts: BABAF vs WSM
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Williams-Sonoma, Inc. (WSM) has the higher forward dividend yield at 1.13%, versus 0.98% for Alibaba Group Holding Limited (BABAF).
- As of Nov 5, 2026, SmarterDividends grades BABAF's dividend safety B (76/100) and WSM's A (94/100).
- By SmarterDividends' count as of Nov 5, 2026, BABAF has raised its dividend for 2 consecutive years and WSM for 19.
- As of Nov 5, 2026, BABAF pays out 25% of its earnings as dividends and WSM pays out 29%.
- As of Nov 5, 2026, BABAF's fair-value estimate is 39% below its share price and WSM's fair-value estimate is 28% below its share price, so WSM looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABAF vs WSM: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/babaf-vs-wsm
| Metric | BABAF | WSM |
|---|---|---|
| Forward yield | 0.98% | 1.13% |
| Annual dividend | $0.13 | $3.04 |
| Payout ratio | 25% | 29% |
| Years of growth | 2 yr | 19 yr |
| 5-yr dividend growth | — | 21.0% |
| 5-yr total return | -24% | 159% |
| Dividend safety score | 76 (B) | 94 (A) |
| Fair value estimate | $8.21 | $190.13 |
| Upside to fair value | -39% | -28% |
| Frequency | annual | quarterly |
| Market cap | $266.2B | $31.0B |
| P/E ratio | 25.7 | 27.0 |
Higher yield
WSM
1.13%
Safer dividend
WSM
Grade A
Faster growth
WSM
21.0%
Better value
WSM
-28% upside
BABAF vs WSM — FAQ
Is BABAF or WSM a better dividend stock?
On the data, WSM wins more head-to-head categories (6 vs 1). WSM offers the higher yield (1.13%), while WSM has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABAF or WSM?
WSM has the higher forward dividend yield at 1.13%, versus 0.98% for BABAF.
Is BABAF or WSM safer?
WSM has the higher dividend-safety score (94/100 vs 76/100), reflecting stronger payout coverage and dividend-growth history.
Is BABAF or WSM better value right now?
As of Nov 5, 2026, WSM looks like the better value: its fair-value estimate is 28% below its share price (overvalued). For BABAF, its fair-value estimate is 39% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.