Williams-Sonoma, Inc.
WSMConsumer Cyclical · Stock · quarterly payer
Forward Yield
1.36%
Annual Dividend
$3.04
Payout Ratio
29%
5-Yr Growth
21.0%
Ex-Date
Oct 16, 2026
Frequency
Quarterly
Summary
As of September 2026, Williams-Sonoma, Inc. (WSM) yields 1.36% ($3.04 per share annually), with a blended fair-value estimate of $182.19 — -19% downside, so it screens as overvalued. Dividend safety grade: A (94/100). 19 years of dividend growth.
Is WSM a good dividend stock?
YesWilliams-Sonoma, Inc. (WSM) pays a quarterly dividend yielding 1.36% ($3.04/yr), with 19 years of growth and a dividend-safety grade of A. It scores well across payout coverage, growth history and safety — a dependable income holding.
Advantages
- 19 consecutive years of dividend growth
- Never cut its dividend on record
- Comfortable payout ratio (29%)
- Strong 21.0% 5-yr dividend growth
- 141% total price return over 5 years
- Top-tier dividend safety score
Risks
- Single-stock concentration risk — diversify
Key Data
- Dividend Yield
- 1.36%
- Payout Ratio
- 29%
- Annual Dividend
- $3.04
- 5-Yr Avg Growth
- 21.0%
- Ex-Dividend Date
- Oct 16, 2026
- Years of Growth
- 19
- Frequency
- quarterly
- Beta
- 1.46
- Market Cap
- $26.4B
- P/E Ratio
- 23.0
- 5-Yr Total Return
- 141%
- 52-Week Range
- $165.51 – $254.89
- Dividend Safety
- A · 94/100
- Ever Cut?
- No
Frequently Asked Questions
WSM Price — Last 12 Months
Daily close
Price Return
1 Year
+15%
3 Years
+198%
5 Years
+141%
52-Week Range
$165.51 – $254.89
Price change over each period (excludes dividends). Past performance doesn't guarantee future results.
What is WSM worth?
Overvaluedmedium confidenceOur blended fair-value estimate for Williams-Sonoma, Inc. is $182.19 per share, versus a market price of $224.20. That implies 19% of downside.
Fair Value
$182.19
Current Price
$224.20
Downside
-19%
Margin of Safety
-23%
How we get there
Discounted cash flow
Discounts projected free cash flow back to today.
Earnings multiple (Graham)
Graham's earnings-multiple formula, anchored to bond yields.
At today's price, the market is pricing in about 19.4% annual free-cash-flow growth. We model 9.2% — so the price already assumes faster growth than we think is likely.
Assumptions: 11.6% discount rate (CAPM), 9.2% stage-1 growth, 2.5% terminal growth, $9.75 EPS, $3.04 annual dividend. Updated weekly.
Fair-value estimates are model output for educational purposes only — not investment advice or a price target.
WSM Dividend Safety Score
Very Safe
SmarterDividends' proprietary score, backtested against which dividends were actually cut over 15+ years (0.78 AUC). It blends a validated cut-risk model (growth streak, cut history) with current payout, cash-flow and debt. Higher is safer · not investment advice.
Dividend Growth
Total dividends per share by year
Dividend History
| Ex-Date | Pay Date | Amount | Type |
|---|---|---|---|
| Jul 17, 2026 | — | $0.7600 | regular |
| Apr 17, 2026 | — | $0.7600 | regular |
| Jan 16, 2026 | — | $0.6600 | regular |
| Oct 17, 2025 | — | $0.6600 | regular |
| Jul 18, 2025 | — | $0.6600 | regular |
| Apr 17, 2025 | — | $0.6600 | regular |
| Jan 17, 2025 | — | $0.5700 | regular |
| Oct 18, 2024 | — | $0.5700 | regular |
| Jul 19, 2024 | — | $0.5700 | regular |
| Apr 18, 2024 | — | $0.5650 | regular |
| Jan 18, 2024 | — | $0.4500 | regular |
| Oct 19, 2023 | — | $0.4500 | regular |
| Jul 20, 2023 | — | $0.4500 | regular |
| Apr 20, 2023 | — | $0.4500 | regular |
Income Calculator
At $3.04 / yr per share
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