BABA vs WSM: Which Is the Better Dividend Stock?
As of September 2026, WSM (Williams-Sonoma, Inc.) screens as the stronger dividend stock, winning 6 of 7 head-to-head metrics. WSM offers the higher yield at 1.36%, WSM has the higher dividend-safety score, and WSM trades at the larger discount to fair value (-19%).
| Metric | BABA | WSM |
|---|---|---|
| Forward yield | 0.93% | 1.36% |
| Annual dividend | $1.05 | $3.04 |
| Payout ratio | 24% | 29% |
| Years of growth | 2 yr | 19 yr |
| 5-yr dividend growth | — | 21.0% |
| 5-yr total return | -31% | 141% |
| Dividend safety score | 58 (C) | 94 (A) |
| Fair value estimate | $90.75 | $182.19 |
| Upside to fair value | -20% | -19% |
| Frequency | annual | quarterly |
| Market cap | $281.5B | $26.4B |
| P/E ratio | 25.6 | 23.0 |
Higher yield
WSM
1.36%
Safer dividend
WSM
Grade A
Faster growth
WSM
21.0%
Better value
WSM
-19% upside
BABA vs WSM — FAQ
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