TOYOF vs WSM: Which Is the Better Dividend Stock?
As of Nov 5, 2026, WSM (Williams-Sonoma, Inc.) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. TOYOF offers the higher yield at 3.20%, WSM has the higher dividend-safety score, and TOYOF looks like the better value (its fair-value estimate is 60% above its share price).
Key facts: TOYOF vs WSM
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Toyota Motor Corporation (TOYOF) has the higher forward dividend yield at 3.20%, versus 1.13% for Williams-Sonoma, Inc. (WSM).
- As of Nov 5, 2026, SmarterDividends grades TOYOF's dividend safety C (51/100) and WSM's A (94/100).
- By SmarterDividends' count as of Nov 5, 2026, TOYOF has raised its dividend for 3 consecutive years and WSM for 19.
- As of Nov 5, 2026, TOYOF pays out 27% of its earnings as dividends and WSM pays out 29%.
- As of Nov 5, 2026, TOYOF's fair-value estimate is 60% above its share price and WSM's fair-value estimate is 28% below its share price, so TOYOF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "TOYOF vs WSM: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/toyof-vs-wsm
| Metric | TOYOF | WSM |
|---|---|---|
| Forward yield | 3.20% | 1.13% |
| Annual dividend | $0.63 | $3.04 |
| Payout ratio | 27% | 29% |
| Years of growth | 3 yr | 19 yr |
| 5-yr dividend growth | 8.4% | 21.0% |
| 5-yr total return | 7% | 159% |
| Dividend safety score | 51 (C) | 94 (A) |
| Fair value estimate | $34.79 | $190.13 |
| Upside to fair value | +60% | -28% |
| Frequency | semiannual | quarterly |
| Market cap | $255.7B | $31.0B |
| P/E ratio | 9.5 | 27.0 |
Higher yield
TOYOF
3.20%
Safer dividend
WSM
Grade A
Faster growth
WSM
21.0%
Better value
TOYOF
+60% upside
TOYOF vs WSM — FAQ
Is TOYOF or WSM a better dividend stock?
On the data, WSM wins more head-to-head categories (5 vs 3). TOYOF offers the higher yield (3.20%), while WSM has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, TOYOF or WSM?
TOYOF has the higher forward dividend yield at 3.20%, versus 1.13% for WSM.
Is TOYOF or WSM safer?
WSM has the higher dividend-safety score (94/100 vs 51/100), reflecting stronger payout coverage and dividend-growth history.
Is TOYOF or WSM better value right now?
As of Nov 5, 2026, TOYOF looks like the better value: its fair-value estimate is 60% above its share price (undervalued). For WSM, its fair-value estimate is 28% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.