HD vs WSM: Which Is the Better Dividend Stock?
As of Nov 5, 2026, WSM (Williams-Sonoma, Inc.) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. HD offers the higher yield at 2.62%, WSM has the higher dividend-safety score, and HD looks like the better value (its fair-value estimate is 26% below its share price).
Key facts: HD vs WSM
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, The Home Depot, Inc. (HD) has the higher forward dividend yield at 2.62%, versus 1.13% for Williams-Sonoma, Inc. (WSM).
- As of Nov 5, 2026, SmarterDividends grades HD's dividend safety A (85/100) and WSM's A (94/100).
- By SmarterDividends' count as of Nov 5, 2026, HD has raised its dividend for 16 consecutive years and WSM for 19.
- As of Nov 5, 2026, HD pays out 65% of its earnings as dividends and WSM pays out 29%.
- As of Nov 5, 2026, HD's fair-value estimate is 26% below its share price and WSM's fair-value estimate is 28% below its share price, so HD looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "HD vs WSM: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/hd-vs-wsm
| Metric | HD | WSM |
|---|---|---|
| Forward yield | 2.62% | 1.13% |
| Annual dividend | $9.32 | $3.04 |
| Payout ratio | 65% | 29% |
| Years of growth | 16 yr | 19 yr |
| 5-yr dividend growth | 8.9% | 21.0% |
| 5-yr total return | -18% | 159% |
| Dividend safety score | 85 (A) | 94 (A) |
| Fair value estimate | $262.27 | $190.13 |
| Upside to fair value | -26% | -28% |
| Frequency | quarterly | quarterly |
| Market cap | $351.4B | $31.0B |
| P/E ratio | 24.6 | 27.0 |
Higher yield
HD
2.62%
Safer dividend
WSM
Grade A
Faster growth
WSM
21.0%
Better value
HD
-26% upside
HD vs WSM — FAQ
Is HD or WSM a better dividend stock?
On the data, WSM wins more head-to-head categories (5 vs 3). HD offers the higher yield (2.62%), while WSM has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, HD or WSM?
HD has the higher forward dividend yield at 2.62%, versus 1.13% for WSM.
Is HD or WSM safer?
WSM has the higher dividend-safety score (94/100 vs 85/100), reflecting stronger payout coverage and dividend-growth history.
Is HD or WSM better value right now?
As of Nov 5, 2026, HD looks like the better value: its fair-value estimate is 26% below its share price (overvalued). For WSM, its fair-value estimate is 28% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.