HD vs WSM: Which Is the Better Dividend Stock?
As of September 2026, WSM (Williams-Sonoma, Inc.) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. HD offers the higher yield at 3.11%, WSM has the higher dividend-safety score, and HD trades at the larger discount to fair value (-16%).
| Metric | HD | WSM |
|---|---|---|
| Forward yield | 3.11% | 1.36% |
| Annual dividend | $9.32 | $3.04 |
| Payout ratio | 65% | 29% |
| Years of growth | 16 yr | 19 yr |
| 5-yr dividend growth | 8.9% | 21.0% |
| 5-yr total return | -19% | 141% |
| Dividend safety score | 85 (A) | 94 (A) |
| Fair value estimate | $252.65 | $182.19 |
| Upside to fair value | -16% | -19% |
| Frequency | quarterly | quarterly |
| Market cap | $299.3B | $26.4B |
| P/E ratio | 21.0 | 23.0 |
Higher yield
HD
3.11%
Safer dividend
WSM
Grade A
Faster growth
WSM
21.0%
Better value
HD
-16% upside
HD vs WSM — FAQ
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