COST vs KVUE: Which Is the Better Dividend Stock?
As of September 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 4 of 6 head-to-head metrics. KVUE offers the higher yield at 4.72%, COST has the higher dividend-safety score, and KVUE trades at the larger discount to fair value (+19%).
| Metric | COST | KVUE |
|---|---|---|
| Forward yield | 0.65% | 4.72% |
| Annual dividend | $5.88 | $0.84 |
| Payout ratio | 27% | 98% |
| Years of growth | 21 yr | 2 yr |
| 5-yr dividend growth | 13.0% | — |
| 5-yr total return | 101% | — |
| Dividend safety score | 95 (A) | 62 (C) |
| Fair value estimate | $426.27 | $22.38 |
| Upside to fair value | -53% | +19% |
| Frequency | quarterly | quarterly |
| Market cap | $401.2B | $34.2B |
| P/E ratio | 45.5 | 20.9 |
Higher yield
KVUE
4.72%
Safer dividend
COST
Grade A
Faster growth
COST
13.0%
Better value
KVUE
+19% upside
COST vs KVUE — FAQ
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