COST vs KVUE: Which Is the Better Dividend Stock?
As of July 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 3 of 5 head-to-head metrics. KVUE offers the higher yield at 4.37%, COST has the higher dividend-safety score, and KVUE trades at the larger discount to fair value (+7%).
| Metric | COST | KVUE |
|---|---|---|
| Forward yield | 0.62% | 4.37% |
| Annual dividend | $5.88 | $0.83 |
| Payout ratio | 27% | 99% |
| Years of growth | 21 yr | 2 yr |
| 5-yr dividend growth | 13.0% | — |
| 5-yr total return | 107% | — |
| Dividend safety score | 95 (A) | — |
| Fair value estimate | $422.97 | $20.23 |
| Upside to fair value | -55% | +7% |
| Frequency | quarterly | quarterly |
| Market cap | $415.0B | $36.5B |
| P/E ratio | 47.4 | 22.6 |
Higher yield
KVUE
4.37%
Safer dividend
COST
Grade A
Faster growth
COST
13.0%
Better value
KVUE
+7% upside
COST vs KVUE — FAQ
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