KVUE vs PM: Which Is the Better Dividend Stock?
As of September 2026, PM (Philip Morris International Inc.) screens as the stronger dividend stock, winning 4 of 6 head-to-head metrics. KVUE offers the higher yield at 4.72%, PM has the higher dividend-safety score, and KVUE trades at the larger discount to fair value (+26%).
| Metric | KVUE | PM |
|---|---|---|
| Forward yield | 4.72% | 3.10% |
| Annual dividend | $0.84 | $5.88 |
| Payout ratio | 98% | 81% |
| Years of growth | 2 yr | 13 yr |
| 5-yr dividend growth | — | 3.5% |
| 5-yr total return | — | 102% |
| Dividend safety score | 62 (C) | 72 (B) |
| Fair value estimate | $22.38 | $174.11 |
| Upside to fair value | +26% | -9% |
| Frequency | quarterly | quarterly |
| Market cap | $34.2B | $297.8B |
| P/E ratio | 20.9 | 26.0 |
Higher yield
KVUE
4.72%
Safer dividend
PM
Grade B
Faster growth
PM
3.5%
Better value
KVUE
+26% upside
KVUE vs PM — FAQ
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