KVUE vs PG: Which Is the Better Dividend Stock?
As of Oct 27, 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 4 of 6 head-to-head metrics. KVUE offers the higher yield at 4.31%, PG has the higher dividend-safety score, and KVUE looks like the better value (its fair-value estimate is 1% below its share price).
Key facts: KVUE vs PG
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, Kenvue Inc. (KVUE) has the higher forward dividend yield at 4.31%, versus 2.72% for The Procter & Gamble Company (PG).
- As of Oct 27, 2026, SmarterDividends grades KVUE's dividend safety C (62/100) and PG's A (92/100).
- By SmarterDividends' count as of Oct 27, 2026, KVUE has raised its dividend for 2 consecutive years and PG for 42.
- As of Oct 27, 2026, KVUE pays out 97% of its earnings as dividends and PG pays out 65%.
- As of Oct 27, 2026, KVUE's fair-value estimate is 1% below its share price and PG's fair-value estimate is 22% below its share price, so KVUE looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "KVUE vs PG: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/kvue-vs-pg
| Metric | KVUE | PG |
|---|---|---|
| Forward yield | 4.31% | 2.72% |
| Annual dividend | $0.84 | $4.35 |
| Payout ratio | 97% | 65% |
| Years of growth | 2 yr | 42 yr |
| 5-yr dividend growth | — | 6.0% |
| 5-yr total return | — | 11% |
| Dividend safety score | 62 (C) | 92 (A) |
| Fair value estimate | $19.29 | $124.37 |
| Upside to fair value | -1% | -22% |
| Frequency | quarterly | quarterly |
| Market cap | $37.5B | $370.7B |
| P/E ratio | 22.7 | 24.1 |
Higher yield
KVUE
4.31%
Safer dividend
PG
Grade A
Faster growth
PG
6.0%
Better value
KVUE
-1% upside
KVUE vs PG — FAQ
Is KVUE or PG a better dividend stock?
On the data, PG wins more head-to-head categories (4 vs 2). KVUE offers the higher yield (4.31%), while PG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, KVUE or PG?
KVUE has the higher forward dividend yield at 4.31%, versus 2.72% for PG.
Is KVUE or PG safer?
PG has the higher dividend-safety score (92/100 vs 62/100), reflecting stronger payout coverage and dividend-growth history.
Is KVUE or PG better value right now?
As of Oct 27, 2026, KVUE looks like the better value: its fair-value estimate is 1% below its share price (fairly valued). For PG, its fair-value estimate is 22% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.