COST vs NUS: Which Is the Better Dividend Stock?
As of July 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. NUS offers the higher yield at 4.58%, COST has the higher dividend-safety score, and NUS trades at the larger discount to fair value (+6%).
| Metric | COST | NUS |
|---|---|---|
| Forward yield | 0.62% | 4.58% |
| Annual dividend | $5.88 | $0.24 |
| Payout ratio | 27% | 22% |
| Years of growth | 21 yr | 0 yr |
| 5-yr dividend growth | 13.0% | -30.7% |
| 5-yr total return | 107% | -90% |
| Dividend safety score | 95 (A) | 62 (C) |
| Fair value estimate | $422.97 | $5.55 |
| Upside to fair value | -55% | +6% |
| Frequency | quarterly | quarterly |
| Market cap | $415.0B | $258.8M |
| P/E ratio | 47.4 | 4.8 |
Higher yield
NUS
4.58%
Safer dividend
COST
Grade A
Faster growth
COST
13.0%
Better value
NUS
+6% upside
COST vs NUS — FAQ
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