COST vs NUS: Which Is the Better Dividend Stock?
As of Oct 27, 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. NUS offers the higher yield at 5.12%, COST has the higher dividend-safety score, and NUS looks like the better value (its fair-value estimate is 27% above its share price).
Key facts: COST vs NUS
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, Nu Skin Enterprises, Inc. (NUS) has the higher forward dividend yield at 5.12%, versus 0.59% for Costco Wholesale Corporation (COST).
- As of Oct 27, 2026, SmarterDividends grades COST's dividend safety A (97/100) and NUS's C (63/100).
- By SmarterDividends' count as of Oct 27, 2026, COST has raised its dividend for 21 consecutive years and NUS for 0.
- As of Oct 27, 2026, COST pays out 27% of its earnings as dividends and NUS pays out 22%.
- As of Oct 27, 2026, COST's fair-value estimate is 51% below its share price and NUS's fair-value estimate is 27% above its share price, so NUS looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "COST vs NUS: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/cost-vs-nus
| Metric | COST | NUS |
|---|---|---|
| Forward yield | 0.59% | 5.12% |
| Annual dividend | $5.88 | $0.24 |
| Payout ratio | 27% | 22% |
| Years of growth | 21 yr | 0 yr |
| 5-yr dividend growth | 13.0% | -30.7% |
| 5-yr total return | 86% | -89% |
| Dividend safety score | 97 (A) | 63 (C) |
| Fair value estimate | $489.60 | $5.96 |
| Upside to fair value | -51% | +27% |
| Frequency | quarterly | quarterly |
| Market cap | $445.4B | $228.3M |
| P/E ratio | 48.4 | — |
Higher yield
NUS
5.12%
Safer dividend
COST
Grade A
Faster growth
COST
13.0%
Better value
NUS
+27% upside
COST vs NUS — FAQ
Is COST or NUS a better dividend stock?
On the data, COST wins more head-to-head categories (5 vs 3). NUS offers the higher yield (5.12%), while COST has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, COST or NUS?
NUS has the higher forward dividend yield at 5.12%, versus 0.59% for COST.
Is COST or NUS safer?
COST has the higher dividend-safety score (97/100 vs 63/100), reflecting stronger payout coverage and dividend-growth history.
Is COST or NUS better value right now?
As of Oct 27, 2026, NUS looks like the better value: its fair-value estimate is 27% above its share price (undervalued). For COST, its fair-value estimate is 51% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.