SmarterDividends
NUS

Nu Skin Enterprises, Inc.

NUS

Consumer Defensive · Stock · quarterly payer

Forward Yield

4.51%

Annual Dividend

$0.24

Payout Ratio

22%

5-Yr Growth

-30.7%

Ex-Date

May 29, 2026

Frequency

Quarterly

NUS Dividend Safety Score

62/ 100
Grade C

Borderline

Dividend-growth streak1 consecutive years of growth
Cut historyCut its dividend in 2024
Earnings payout coverage22% of earnings paid out
Free-cash-flow coverage19% of free cash flow
Balance-sheet strengthDebt/equity of 0.38
Yield vs its historyYield is 1.3× its 5-yr average — elevated

SmarterDividends' proprietary score, backtested against which dividends were actually cut over 15+ years (0.78 AUC). It blends a validated cut-risk model (growth streak, cut history) with current payout, cash-flow and debt. Higher is safer · not investment advice.

Dividend Growth

Total dividends per share by year

Is NUS a good dividend stock?

Yes, with caveats

Nu Skin Enterprises, Inc. (NUS) pays a quarterly dividend yielding 4.51% ($0.24/yr), with 1 year of growth and a dividend-safety grade of C. It's a solid income payer, but check the caveats below before buying.

Advantages

  • Comfortable payout ratio (22%)

Risks

  • Cut its dividend in 2024
  • Dividend has been shrinking, not growing
  • Share price is down over the past 5 years

Key Data

Dividend Yield
4.51%
Payout Ratio
22%
Annual Dividend
$0.24
5-Yr Avg Growth
-30.7%
Ex-Dividend Date
May 29, 2026
Years of Growth
1
Frequency
quarterly
Beta
0.95
Market Cap
$258.3M
P/E Ratio
4.9
5-Yr Total Return
-90%
52-Week Range
$5.26 – $14.62
Dividend Safety
C · 62/100
Ever Cut?
Yes (2024)
NUS ex-dividend date & scheduleNext ex-date May 29, 2026 · full ex-dividend historyView →

Frequently Asked Questions

Income Calculator

At $0.24 / yr per share

Per payment (quarterly)$6.00
Annual$24.00
Monthly avg$2.00