Nu Skin Enterprises, Inc.
NUSConsumer Defensive · Household & Personal Products · Stock · quarterly payer
Forward Yield
5.12%
Annual Dividend
$0.24
Payout Ratio
22%
5-Yr Growth
-30.7%
Ex-Date
Aug 28, 2026
Frequency
Quarterly
Key facts about NUS's dividend
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, Nu Skin Enterprises, Inc. (NUS) has a forward dividend yield of 5.12%, based on an annual dividend of $0.24 per share and a share price of $4.69.
- As of Oct 27, 2026, NUS's dividend safety grade from SmarterDividends is C (63 out of 100), which rates the dividend as borderline.
- NUS last cut its regular dividend in 2024.
- NUS's most recent ex-dividend date was Aug 28, 2026, for a dividend of $0.0600 per share.
- As of Oct 27, 2026, NUS pays out 22% of its trailing 12-month earnings as dividends (its payout ratio).
- NUS's dividend has shrunk at an average rate of 30.7% a year over the past five years.
- As of Oct 27, 2026, NUS's 5.12% yield is 53% above its five-year average yield of 3.34%.
- As of Oct 27, 2026, SmarterDividends' blended fair-value estimate for NUS is $5.96 per share, 27% above the $4.69 share price, so NUS screens as undervalued.
- Nu Skin Enterprises, Inc. (NUS) pays its dividend quarterly, 4 times a year.
- Nu Skin Enterprises, Inc. (NUS) has raised its regular dividend 23 times and cut it 1 time across the 103 payments on record since 2001. Its most recent change was a 84.6% cut to $0.0600 per share, going ex-dividend on Feb 23, 2024.
- Nu Skin Enterprises (NUS) has declared its first higher dividend of the year in February in 3 of the last 5 years; its most recent raise, 1.3%, was declared on Feb 15, 2023.
Cite this page
SmarterDividends, "NUS Dividend: Yield, Safety Grade & Next Ex-Date," updated Oct 27, 2026, https://smarterdividends.com/stocks/NUS
Summary
As of Oct 27, 2026, Nu Skin Enterprises, Inc. (NUS) yields 5.12% ($0.24 a year per share) and has a dividend safety grade of C (63/100).
Is NUS a good dividend stock?
Yes, with caveatsNu Skin Enterprises, Inc. (NUS) pays a quarterly dividend yielding 5.12% ($0.24/yr), with 0 years of growth and a dividend-safety grade of C. It's a solid income payer, but check the caveats below before buying.
Advantages
- Comfortable payout ratio (22%)
Risks
- Cut its dividend in 2024
- Dividend has been shrinking, not growing
- Share price is down over the past 5 years
Key Data
- Dividend Yield
- 5.12%
- Payout Ratio
- 22%
- Annual Dividend
- $0.24
- 5-Yr Avg Growth
- -30.7%
- Ex-Dividend Date
- Aug 28, 2026
- Years of Growth
- 0
- Frequency
- quarterly
- Beta
- 0.90
- Market Cap
- $228.3M
- P/E Ratio
- —
- 5-Yr Total Return
- -89%
- 52-Week Range
- $4.45 – $11.67
- Dividend Safety
- C · 63/100
- Ever Cut?
- Yes (2024)
NUS dividend raises and cuts
Nu Skin Enterprises, Inc. (NUS) has raised its regular dividend 23 times and cut it 1 time across the 103 payments on record since 2001. Its most recent change was a 84.6% cut to $0.0600 per share, going ex-dividend on Feb 23, 2024.
| Ex-date | Change | Old → new | Move |
|---|---|---|---|
| Feb 23, 2024 | Cut | $0.390 → $0.0600 | −84.6% |
| Feb 24, 2023 | Raise | $0.385 → $0.390 | +1.3% |
| Feb 25, 2022 | Raise | $0.380 → $0.385 | +1.3% |
| Feb 25, 2021 | Raise | $0.375 → $0.380 | +1.3% |
| Feb 27, 2020 | Raise | $0.370 → $0.375 | +1.4% |
| Feb 22, 2019 | Raise | $0.365 → $0.370 | +1.4% |
| Feb 23, 2018 | Raise | $0.360 → $0.365 | +1.4% |
| Feb 23, 2017 | Raise | $0.355 → $0.360 | +1.4% |
| Feb 24, 2016 | Raise | $0.350 → $0.355 | +1.4% |
| Feb 25, 2015 | Raise | $0.345 → $0.350 | +1.4% |
| Mar 12, 2014 | Raise | $0.300 → $0.345 | +15.0% |
| Feb 20, 2013 | Raise | $0.200 → $0.300 | +50.0% |
Show all 24 changes since 2002
| Ex-date | Change | Old → new | Move |
|---|---|---|---|
| Feb 22, 2012 | Raise | $0.160 → $0.200 | +25.0% |
| Aug 24, 2011 | Raise | $0.135 → $0.160 | +18.5% |
| Feb 23, 2011 | Raise | $0.125 → $0.135 | +8.0% |
| Feb 24, 2010 | Raise | $0.115 → $0.125 | +8.7% |
| Feb 25, 2009 | Raise | $0.110 → $0.115 | +4.5% |
| Feb 27, 2008 | Raise | $0.105 → $0.110 | +4.8% |
| Feb 28, 2007 | Raise | $0.100 → $0.105 | +5.0% |
| Mar 1, 2006 | Raise | $0.0900 → $0.100 | +11.1% |
| Mar 2, 2005 | Raise | $0.0800 → $0.0900 | +12.5% |
| Mar 3, 2004 | Raise | $0.0700 → $0.0800 | +14.3% |
| Mar 5, 2003 | Raise | $0.0600 → $0.0700 | +16.7% |
| Mar 6, 2002 | Raise | $0.0500 → $0.0600 | +20.0% |
Frequently Asked Questions
Is NUS a good dividend stock?
Yes, with caveats. Nu Skin Enterprises, Inc. (NUS) pays a quarterly dividend yielding 5.12% ($0.24/yr), with 0 years of growth and a dividend-safety grade of C. It's a solid income payer, but check the caveats below before buying.
Is NUS undervalued?
Based on a blend of discounted cash flow, a dividend-discount model and an earnings-multiple estimate, NUS's fair value is about $5.96 versus a $4.69 share price — so it looks undervalued (+27% vs. fair value).
Is NUS's dividend safe?
NUS has a dividend-safety grade of C (63/100), based on its payout coverage, free-cash-flow, 0-year growth streak, a dividend cut in 2024, debt and yield-versus-history.
What is NUS's fair value?
Our blended fair-value estimate for NUS is about $5.96 per share, roughly 27% above the current $4.69 price — combining a discounted cash flow, a dividend-discount model and an earnings multiple.
Is NUS a buy, hold, or sell?
We don't issue formal ratings, but on the data NUS screens as "yes, with caveats" and undervalued. Nu Skin Enterprises, Inc. (NUS) pays a quarterly dividend yielding 5.12% ($0.24/yr), with 0 years of growth and a dividend-safety grade of C. It's a solid income payer, but check the caveats below before buying. This is research for your own analysis, not investment advice.
Will NUS cut its dividend?
NUS earns a dividend-safety grade of C (63/100), and has cut its dividend before (last in 2024). A higher score means lower cut risk based on payout coverage, cash flow and history — but no score guarantees a dividend.
Does NUS pay a dividend?
Yes. Nu Skin Enterprises, Inc. pays a quarterly dividend of about $0.24 per share annually, a forward yield of roughly 5.12%.
What is NUS's dividend yield?
As of Oct 27, 2026, NUS's forward dividend yield is 5.12%, based on a $0.24 annual dividend and a $4.69 share price.
What is NUS's dividend per share?
As of Oct 27, 2026, NUS pays $0.24 per share per year, distributed on a quarterly basis.
What is NUS's dividend payout ratio?
As of Oct 27, 2026, NUS's payout ratio is 22% of trailing 12-month earnings — a comfortable level that leaves room to keep raising the dividend.
How many years has NUS grown its dividend?
NUS does not currently have a long dividend-growth streak on record.
When is the next NUS ex-dividend date?
As of Oct 27, 2026, NUS's next ex-dividend date hasn't been announced. The most recent was Aug 28, 2026, for $0.0600 per share.
NUS Price — Last 12 Months
Daily close
Price Return
1 Year
-52%
3 Years
-72%
5 Years
-89%
52-Week Range
$4.45 – $11.67
Price change over each period (excludes dividends). Past performance doesn't guarantee future results.
What is NUS worth?
Undervaluedlow confidenceOur blended fair-value estimate for Nu Skin Enterprises, Inc. is $5.96 per share, versus a market price of $4.69. That implies 27% of upside — a margin of safety of about 21%.
Fair Value
$5.96
Current Price
$4.69
Upside
+27%
Margin of Safety
21%
How we get there
Dividend discount
Discounts the future dividend stream back to today.
At today's price, the market is pricing in about -10.0% annual free-cash-flow growth. We model 12.0% — below our estimate, leaving room for upside if the business executes.
Assumptions: 8.8% discount rate (CAPM), 12.0% growth for five years fading to 2.5% over the next five, -$4.51 EPS, $0.24 annual dividend. Updated weekly.
Fair-value estimates are model output for educational purposes only — not investment advice or a price target.
NUS Dividend Safety Score
Borderline
SmarterDividends' proprietary score, backtested against which dividends were actually cut over 15+ years (0.78 AUC). It blends a validated cut-risk model (growth streak, cut history) with current payout, cash-flow and debt. Higher is safer · not investment advice.
Dividend Growth
Total dividends per share by year
Dividend History
Full NUS dividend history →| Ex-Date | Pay Date | Amount | Type |
|---|---|---|---|
| Aug 28, 2026 | Sep 9, 2026 | $0.0600 | regular |
| May 29, 2026 | Jun 10, 2026 | $0.0600 | regular |
| Feb 27, 2026 | Mar 11, 2026 | $0.0600 | regular |
| Nov 28, 2025 | Dec 10, 2025 | $0.0600 | regular |
| Aug 29, 2025 | Sep 10, 2025 | $0.0600 | regular |
| May 30, 2025 | Jun 11, 2025 | $0.0600 | regular |
| Feb 24, 2025 | Mar 5, 2025 | $0.0600 | regular |
| Nov 29, 2024 | Dec 11, 2024 | $0.0600 | regular |
| Aug 30, 2024 | Sep 11, 2024 | $0.0600 | regular |
| May 31, 2024 | Jun 12, 2024 | $0.0600 | regular |
| Feb 23, 2024 | Mar 6, 2024 | $0.0600 | regular |
| Nov 22, 2023 | Dec 6, 2023 | $0.3900 | regular |
| Aug 24, 2023 | Sep 6, 2023 | $0.3900 | regular |
| May 25, 2023 | Jun 7, 2023 | $0.3900 | regular |
Income Calculator
At $0.24 / yr per share
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